Complete the following table, which relates to consumer promotions, by (i) provi
ID: 371976 • Letter: C
Question
Complete the following table, which relates to consumer promotions, by (i) providing current examples of the types of promotions in second column; and (ii) an explanation of how the marketer will measure effectiveness of the promotion. In each example, say which brand is involved and what specifically is being done.
Type of promotion
Current example in which a brand is engaged
Measuring effectiveness
a. Sample/Sampling
b. Coupon
c. Loyalty promotion
Type of promotion
Current example in which a brand is engaged
Measuring effectiveness
a. Sample/Sampling
b. Coupon
c. Loyalty promotion
Explanation / Answer
Type of promotion
Current example in which a brand is engaged
Measuring effectiveness
a. Sample/Sampling
V-Wash, product manufactured and marketed by Glenmark Pharma, is promoted by giving free sachet to every women who visit D-Mart
Increase in the number of sales and customer rating for this product
b. Coupon
Mahindra Holidays are promoting their product by distributing holiday coupons through banks. You get voucher worth some holidays if you take a credit card from a particular bank
Increased conversion of customers and people opting for more holiday packages or periodic memberships
c. Loyalty promotion
Banks such as ICICI, RBL, Axis provide loyalty points for every specific amount of money they spend
Increased customer base, increased spending per customer and accumulation of loyalty points per customer. Other enterprises looping in to provide loyalty benefit to registered customers
Type of promotion
Current example in which a brand is engaged
Measuring effectiveness
a. Sample/Sampling
V-Wash, product manufactured and marketed by Glenmark Pharma, is promoted by giving free sachet to every women who visit D-Mart
Increase in the number of sales and customer rating for this product
b. Coupon
Mahindra Holidays are promoting their product by distributing holiday coupons through banks. You get voucher worth some holidays if you take a credit card from a particular bank
Increased conversion of customers and people opting for more holiday packages or periodic memberships
c. Loyalty promotion
Banks such as ICICI, RBL, Axis provide loyalty points for every specific amount of money they spend
Increased customer base, increased spending per customer and accumulation of loyalty points per customer. Other enterprises looping in to provide loyalty benefit to registered customers