Social Network: This is also an important way of advertising these days and cons
ID: 372849 • Letter: S
Question
Social Network: This is also an important way of advertising these days and considered as an effective channel of communication due to more and more smart phone in the market and access of internet to masses
Advantage
1.Wide coverage of the advertisement
2.People can ask question and give feedback which is good to know the products user based experience
3.Cost saving technique
Disadvantage
1.Not reliable as there are high chances where fake accounts for the defaming of the products
2.User not verified and hazard of negative publicity online
3.It may happen as they Don’t have smart phone and internet among people of the target segment
Explanation / Answer
Choose one advertising media and list and discuss at least three advantages and disadvantages to that advertising media.