Place, Product, Price and Promotion are the 4 P’s of marketing mix, amongst whic
ID: 373075 • Letter: P
Question
Place, Product, Price and Promotion are the 4 P’s of marketing mix, amongst which, the marketing channel is most related to the Place. The P of place in the marketing mix relates to the placement or distribution of the product/service, i.e. the method or process of bringing the product to the consumer. Marketing channel can be understood as the process or the activities, people and organizations needed to transfer the product/service to the point of consumption or to the end-consumer from the point of production.
Marketing Channels might be related to the other 3 P’s:
Explanation / Answer
From what you have read in the course, identify the "P" with which marketing channel is most associated/related and briefly discuss how Marketing Channels might be related to the other elements of the four P's In addition to your post to the question above, you are required to make two other post (One each in response to the post form other students in the class) Start a New Thread