Ans: The link to the Ad is given below. https://m.youtube.com/watch?v=N4ScwYcBA7
ID: 373645 • Letter: A
Question
Ans: The link to the Ad is given below.
https://m.youtube.com/watch?v=N4ScwYcBA7E
The ad is regarding loyalty rewards from Starbucks.
It features different customers enjoying Starbucks products and availing benefits of the loyalty rewards offered by the company in form of discounted prices, customised and personalised offerings and prompt service.
Though the ad communicates the message with clarity, it focuses on individual customers of certain demography. It could have featured families with kids, college students and teens which form a sizeable chunk of its customers. The background music as well as attire of the models could be more eye catching and engaging with customers with little changes. The ad also lacks energy and enthusiasm which is closely associated with coffee.
Explanation / Answer
The ads can be print (newspaper or magazine), TV, billboard or from any other electronic source. If you select a print ad, do include a copy of the ad at the end of your assignment. If you select a TV, billboard, Youtube or other electronic ad, include a link to it right at the beginning of the answer.
Q. Find one example of a Loyalty Marketing Program and tell me what makes it effective or ineffective and how would you change it, if need be.
PLEASE LIST ALL THE SOURCES USED.