Mission Providing quality sustainably; minimize the impact on the environment &
ID: 373683 • Letter: M
Question
Mission
Providing quality sustainably; minimize the impact on the environment & improve lives while working towards increasing profitability. The organization is striving to become the world’s most respected and successful designer, manufacturer and retailer of the finest jewelry.
History
1837 - Founded as Tiffany, Young and Ellis in New York City by Teddy Young and Charles Lewis Tiffany
1853 - Charles Tiffany chairs the organization and names it Tiffany & Co.
1845 - Tiffany’s changes its business model to bring out its mail catalogue The "Blue Book,"
1862 - Continues to work on its social impact and equips the Union Army with swords, flags and surgical instruments.
1867 - Awarded for its silverware; no other American organization had achieved this before
1902 - Charles Tiffany’s son Louis Comfort Tiffany designated the Design Director.
1919 - The organization worked on the United States Department of the Navy’s Medal of Honor.
1956 - Jean Schlumberger joined the organization
1968 - Tiffany’s began work with the US First Lady, Lady Bird Johnson to design a White House China service; the organization also works on jewelry for the first lady & gifts for visiting foreign dignitaries
1978 - Tiffany & Co. bought by Avon Products Inc. for $104 million
1984 - Ownership moves from Tiffany to William R. Chaney for $135.5 million
1987 - The organization went public with its IPO; 4.5 million shares sold
2000 - Tiffany & Co. Foundation for education, environmental conservation, and, preservation design
2008 - Launches Softbank 823SH diamond studded mobile phone for $131k
Values: Uncompromising service, social-responsibility, world-class quality; focus on luxury and heirlooms for posterity
Products
PORTER’s five forces
Internal Environment
Strength & Weaknesses
Strengths
Weaknesses
Opportunities
Threats
Two recommendations
PORTER’s five forces
Explanation / Answer
"Tiffany and Company" jewelry retailer. Provide recommendations for the future direction of the company. Prepare a report including an analysis of the internal and external environments, which will support your recommendations. Your report should include the following: Provide a brief overview of the company, including but not limited to: o Mission, vision, values o Relevant history, including important milestones Examine the internal environment o Strengths and weaknesses Examine the external environment o Opportunities and threats o Porters five competitive forces o Identify the greatest strength, Provide two recommendations for the SWOT Analysis weakness, opportunity, and threat company moving forward