Assume that you are doing an Import Plan for importing Pineapples from Costa Ric
ID: 374446 • Letter: A
Question
Assume that you are doing an Import Plan for importing Pineapples from Costa Rica to the Unites States.
THIS IS ONLY BASED ON ASSUMPTIONS! YOU DO NOT HAVE THE DATAS FOR 2013-2017. yOU HAVE TO CREATE ONE FOR THIS COMPANY. YOU CAN LOOK AT Dole FreshFruits Company's as an example.
a. What will be your Import Marketing Strategy(It has 4 pieces: product, price, promotion, place. For price, you can do in 5 ways; penetration, price skimming, competitive, cost based, eliminating the fixed cost. For promotion; it has 4 components; advertising, promotions, public relations, publicity. For place; it’s a product channels of distribution from the manufacturer to the consumer. If it is a service; it’s a location.)
b. What will be your Sales Forecast?(Develop your own sales forecast, make an educated estimate about how much sales you can make, make time series of analysis, look at the historical data from 2013-17, look at the trends and try to forecast sales in 2018)
c. What will be your Pro-Forma Income Statement(it’s a forecasting income statement, you have year#1:2018, year#2: 2019, year#3: 2020, you have sales for each year, COGS each year, gross profit, expenses, net profit before taxes for each year. Also include the Taxes, NPAT for each year)
Explanation / Answer
We are nearing the end of baby boom generation of 60's so the number of old people in United States is increasing constantly.
As part of medicare or even traditional medical insurances there is simply no other option than to treat elderly. So the number of people who would seek medical attention is only going to increase in future.
Further, medicare is treating riskier catogeries in society who are more prone to illness, so certainly after the introduction of medicare more and more people will need long-term care. As cost of care decreases demand increases automatically.