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McDonald\'s: New Options for that Burger McDonald\'s is a giant international co

ID: 3745817 • Letter: M

Question

McDonald's: New Options for that Burger McDonald's is a giant international company, with 40,000 restau-of 2015 there were fewer McDonald's in the United States than at rants and 68 million customers in 120 countries. It is the world's the start of the year, the first time that has happened in 45 years largest hamburger fast food company. It thrives on providing the Labor costs are rising, tech-savvy customers are going elsewhere. same quality food and service at a low cost worldwide. But McDon- and technology costs are eating McDonald's lunch. Increasingly ald's is in a box. After 25 consecutive years of increasing dividends, McDonald's is looking to new technologies to help it compete. in 2014 quarterly sales fell for the first time in 17 years. At the end Three are robotics, mobile order app, and cloud computing.

Explanation / Answer

3.14 - Smartphones are one of the most trending device all over the world. Most of the businesses are running through a smartphone. It is not recommended for McDonald's to keep waiting for everyone to have a smartphone. Customers want things quicker. It is already known that most of the competitors of McDonald's are using trendsetting computing technologies to improve their businesses. This can be implemented outside of US as a prototype purpose in a small scale to test how it works for other type of customers. I recommend this technology to be implemented outside of US first to know what are the problems or issues customers are facing using app which would improve app development process.

3.15 There are many advantages of Cloud. Some of the things are mentioned already.

Few missing advantages mentioned below.
-> McDonald's has chosen Amazon AWS one of the topmost providers for cloud service. The service is available 24x7.
-> Cloud provides enhanced security for the data hosted.
-> Data Availability is one of the other important reason for cloud. The requested data can be availed anytime.
-> Cloud computing mechanisms and techniques can be incorporated.
-> Automated alerts based on location, customer interests can be sent.
-> Backup of data.
-> Reliability
-> Speed of operations

3.18 Opting for the machines would reduce labor costs but it would increase business which in turn would result in expanding the business across multiple places. McDonald's provide job security to the employees and it does have a social responsibility. The existing employees would be retained by engaging them in new branch or training them in particular technology instead of terminating them and replacing everything with machines.

3.19
Advantages of OutSourcing
1. Cost-effective
2. Reduces management burden and let you to concentrate on main operations
3. It is ideal to go for third party for one project instead of hiring dedicated team.

Disadvantages of OutSourcing
1. The information of the company shared with the third party. There is a threat of misuse or leaking these business secrets.
2. Significant communication gaps
3. No proper issue resolution support.
4. Quality might not be up to the mark since we need to trust the third party regarding code build and testing.