I have to write an essay on a Marketing research problem in an IT company, apple
ID: 3746340 • Letter: I
Question
I have to write an essay on a Marketing research problem in an IT company, apple. I have very little understanding of IT and cant wrap my head around it can someone PLEASE help me do a SWOT analysis for apply from an IT perspective? So I can have a better understanding.
Solve a marketing research problem,Pick a firm that you are interested in solving a marketing research problem: IT industry focusing on Apple as the specific firm
b. Provide a thorough description of the industry and the firm
. c. Perform a SWOT analysis of the firm and industry. Think critically about all the possibilities. This should be a very in-depth SWOT analysis. Look at the problems through the lens of the group that you belong.
d. Based on this information, identify a marketing opportunity/problem and state it in 2-3 sentences. Research the problem using secondary resources and provide references for your claims.
Explanation / Answer
Answer)
Apple is an American multinational technology company which sells smartphones, desktops known as MACs, laptops known as MacBooks, iPhones and also offer software and services for personal and enterprise systems.
b. Apple is one of the most successful companies in what it does. The industry, in a nutshell, is consisting of -
Computer hardware such as Mac Pro, MacBook, MacBook Air
Computer software such as iOS, OS X
Consumer electronics such as iPod, iPhone, iPad
Digital distribution such as iTunes store, iCloud
Thus Apple operates on the above tech industries and also is committed to bringing the best user experience, innovative hardware and also the software and services are top notch for many.
c. The strengths of Apple are:
i) To perform the design and develop benchmark hardware, software, applications and services
ii) Powerful and recognized brand having great advertising and marketing capabilities
iii) Loyal customer base
The weaknesses are:
i) The products are too pricey
ii) Patent infringements and issues related to patents are there
iii) Security concerns attacking Apple's reputation
iv) Not open source - As the entire world is moving towards open source, Apple is reserved in that way
v) No more recent innovations
d. The opportunities for Apple would be:
i) Apple's Electric car project can revolutionize the industry and thus stand a chance for revolutionalizing yet another industry
ii) Apple TV - A new product, a smart TV to control the movie theater experience.
iii) Apple Watch - A diversity of apps for the Apple watch can make it a great attraction along with great hardware.
The threats for Apple are:
a) The growth of open source and Android
b) Imitating implementations from other platforms and selling it
c) Competition between Google and Samsung
d) Technological change in the market can put Apple at a greater risk
The marketing opportunity of Apple would be to:
Reduce costs of devices and services so that more people can afford
Allow the inclusion of open source
Continue innovations in already existing industries