Why is dealing with consumers so important for public relations? What constitute

Question

Why is dealing with consumers so important for public relations? What constitutes a quality consumer -oriented company? Support your views and provide links to two organizations that you believe are quality consumer oriented. Compare and contrast the criteria that you have indentifying their greatest attributes. Why is dealing with consumers so important for public relations? What constitutes a quality consumer -oriented company? Support your views and provide links to two organizations that you believe are quality consumer oriented. Compare and contrast the criteria that you have indentifying their greatest attributes.

Explanation / Answer

Dealing with consumers is very important for public relations for the following reasons:

A customer oriented company will have the following characteristics:

Two companies which are highly customer oriented are Amazon and Marriott International.

Amazon's greatest attributes:

Marriott International's greatest attributes:

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