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Forecasts and actual sales of MP3 players at Just Say Music are as follows: Mont

ID: 375559 • Letter: F

Question

Forecasts and actual sales of MP3 players at Just Say Music are as follows:

Month               Forecast                Actual Sales

March                   150                             170

April                     220                             229

May                       205                             192

June                      256                             241

July                        250                             238

August                  260                             210

September          270                             225

October              280                             179

Plot the data and provide insights about the time series. (Use Microsoft Excel and attach the time series graph)

What is the forecast for November, using a two-period moving average?

What is the forecast for November, using a three-period moving average?

Compute mean square error (MSE) for the two- and three-period moving average models and compare your results.

Find the single exponential smoothing model by evaluating the MSE for Alpha 0.5. How does this model compare with the best moving average model found in 2d?

Explanation / Answer

1) Forecast using two-period moving average

Forecast for November = (225 + 179 )/ 2 = 202

2) Forecast using three-period moving average

Forecast for November = 210 + 225 + 179 /3 = 204.67 or 205 (rounded)

3) MSE of two period moving average = 634

MSE of three period moving average = 900

4) for alpha 0.5, MSE = 1259

Month Forecast Actual 2-period moving average Error*Error 3-period moving average Error*Errror March 150 170 - - April 220 229 - - May 205 192 200 56 - June 256 241 211 930 197 1936 July 250 238 217 462 221 300 Aug 260 210 240 870 224 187 Sept 270 225 224 1 230 22 Oct 280 179 218 1482 224 2055 Nov 202 205 MSE = 634 MSE = 900