Social Media is here to stay. Social Media not only plays a significant role in
ID: 379004 • Letter: S
Question
Social Media is here to stay. Social Media not only plays a significant role in enhancing a company’s brand, it is also a tool that helps you connect with your audience and build professional relationships. Actually, the way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated.
You are required to write a paper to discuss:
“The impacts of implementing social media in business organizations”
The paper content should meet the following:
1. Introduction: general introduction about social media and business organization.
2. Literature Review:
• Explain the role of social media in business.
• Demonstrate the importance of social media.
• Outline how can social media improve leadership and business cultures?
• Explain the different risks and opportunities of using social media in business.
3. Discussion and Recommendation: discuss the impact of social media in the business organization generally, and in UAE specifically.
4. Implications of Systems Thinking in Social media in organizations.
5. Conclusion & References.
Explanation / Answer
The impacts of implementing social media in business organizations
Introduction:
Social media acts as a powerful tool in today’s competitive environment. Social media refers to the websites and applications that allows users to participate in social networking.
Collective of online communications channels is termed as social media. It is constitutes of interaction, collaboration, input and content-sharing.
Business Organizations are entities that collaborate in order to achieved desired objective. Theses entities can be individuals or groups of people.The basic objective of every business organization is to achieve financial profits for their owners.
Success of business organizations highly influenced by communication structures and processes. (McLuhan). In order to multiply relationships with users many business organizations use social media websites as technology platform.
Literature Review:
There are many examples in the past that highlights that social media has a positive impact on success of many business organizations. Social media played pivotal role in the development of new organizations and their business model.
The examples of social media playing important role in companies
Many researchers have worked on this topic earlier and have noticed during their research work that social media plays a role of catalyst in the success of business organizations. It was noticed that the Internet radically transformed the distribution
Mechanisms and the ownership structure of modern media & spaces for new social practices to emerge is created by specific technological conditions.
Many researchers are still working on the topic to identify advantages and disadvantages of social media on business organizations. ()
There are also evidences that social media has an impact on leadership qualities. It has been used as a tool in various organizations for improving leadership and business cultures. Example of one such organization is GE.
Once kitkat has used the promotional technique by posting the picture of chocolate with Jesus Christ on it. The technique on one hand had worked by raising sales but on the other hand was unethical and hurt feelings of many communist. Such social media stunts should be avoided.
Discussion and Recommendation
It has been observed that social media now is playing a remarkable role in business communication strategies. It is also evident from past research that it acts as a powerful tool for motivating new generation employees. As we move from globalization 2.0 to Globalization 3.0 new technological aspects for success of business organizations are visible. One such tool is the utilization of social media in business organization. Twitter and Facebook are the example of social media that plays a potent tools for promoting strategies, products and procedures.
I would recommend that organizations must implement the use of social media in their working. But there is need for organizations to be careful while using social media in their techniques. Once the content has gone viral, it has the power to change audiences values and beliefs.
Talking about UAE social media has played an important role in success of tourism industry. UAE welcomes the use of social media. Not only private firms but government organizations also utilizes social media for communicating effectively with the public. Grafdom is the UAE social media company introduced introduced in 2005.
Implications of Systems Thinking in Social media in organizations
In order to achieve new heights of success, systems thinking has played essential part. By desiring for understanding and than creatively transform this understanding to new entities.
Conclusion:
It can be concluded based on above presented information and after going through the researchers research earlier conducted that social media acts as a powerful tool in success of business organizations. The condition is it should be used carefully and in in accordance to culture of community where is will be viral.
References: