ASSURANCE OF LEARNING EXERCISES ,See if you can identify the value chain relatio

Question

ASSURANCE OF LEARNING EXERCISES ,See if you can identify the value chain relationships that make the businesss of L01, - the following companies related in competitively relevant ways. In particular, you LO3, should consider whether there are cross-business opportunities for (a) transferring competitively valuable resources, expertise, technological know-how and other (b) cost sharing where value chain activities can be combined, and/or (c) leveraging use of a well-respected brand name. OSI Restaurant Partners Outback Steakhouse. Carrabba's Italian Grill. Roy's Restaurant (Hawaiian fusion cuisine). Bonefish Grill (market-fresh fine seafood). Fleming's Prime Steakhouse &Wine; Bar. Lee Roy Selmon's (Southern comfort food). Cheeseburger in Paradise. Blue Coral Seafood & Spirits (fine seafood).

Explanation / Answer

In this context, L’Oreal & Johnson & Johnson are truly synergistic and they can leverage the following capabilities across their value chain:

The capabilities of OSI restaurant partners, in my opinion, could not be leveraged here as they are completely in a different business and no capabilities of their business could be leveraged with either L’Oreal or Johnson & Johnson

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