Please avoid Plagiarism , use your own words. Purpose: To assess your ability to
ID: 3813130 • Letter: P
Question
Please avoid Plagiarism , use your own words.
Purpose: To assess your ability to evaluate how a company uses mobile computing/location marketing.
Overview: Pick a company that uses mobile computing. Investigate how it uses mobile computing/location marketing. Does your company have the following?
1. Website and blog optimized for mobile devices
2. Presence on location-based platforms such as FourSquare, Facebook Places, etc.
3. Mobile App
4. Mobile display ads
5. QR codes in print ad materials
6. Customer signup for texts
7. Paid search with click to call and/or click to map
8. Location-based services and targeting
Action Items: Summarize and evaluate your company’s use of mobile computing/location marketing.
What do they use and how well do they use it?
Grading Criteria: Thinking Demonstrates deep, thorough understanding of the topic. Highly insightful. Connects topics to the reading, research, and own experience. Supports opinions with multiple examples of cited evidence. When reporting on own progress, provides a thorough, detailed description and analysis. Asks specific questions, solicits specific feedback.
Please cover all points.
Thank you
Explanation / Answer
OLA:
OLA has used each location promoting and complicated mobile computing of its users, demand and provider. So, the mobile computing parameters employed by OLA among several others are:
Customer earth science
Customer demand
Customer cancellation
Driver handiness
Wait time for ride
Demand time of day
Profits from on top of
And put down relation of all on top of points to set up the business.
• Website and web log optimized for mobile devices
Yes, the website users are redirected to apps. There’s blogs just for user engagement and acquisition.
• Presence on location-based platforms like Foursquare, Face book Places, etc.
Present on Google maps integration for search and ride choices from the search results. As Google is that the most searched, it makes good sense.
• Mobile App
Fully optimized app, with regular updates and new options for best client expertise
• Mobile show ads
Google apps and program recommendations are gift.
Display ads are employed in choose market, wherever the services ar fresh launched.
• QR codes in print ad materials
Few locations are given discount coupons, and brochures for brand new launch areas. And QR code is gift in only a few of such. Principally discount coupons are offered for availing it.
• Customer signup for texts
This is principally through the Terms and condition, wherever solely registered users get promotional texts.
There is a text for promoting for brand new users likewise however as this can be supported mobile phones, location and offers. The made-to-order texts are targeted.
A lot of notification primarily based offers are shared, that substitutes the texts and is additional targeted.
• Paid search with click to decision and/or click to map
Yes, with Google maps and Google search. This can be utterly associated with location enabled and search results. Terribly effective with live cab handiness, wait time etc. resulting in immediate results.
• Location-based services and targeting
Depending the factors mentioned on top of for a selected location, the demand and provide is matched.
If in a very specific space demand peaks at 12:00 high noon, then cab drivers ar given higher incentive to require rides from there. Additional bonuses throughout high demand time.
Surge rating management is however the demand is managed from client finish and bonuses for drivers to own provide expedited.
The data points used ar from
Geo locations, GPS from app
Google maps
Google ads
Google search recommendations
Internal algorithms to optimize demand and provide