ICA: What Makes a Memorable TV Commercial? Learning Objective . To identify the
ID: 381963 • Letter: I
Question
ICA: What Makes a Memorable TV Commercial?
Learning Objective. To identify the factors that makes a memorable television commercial.
Nature of the Activity. To have students (1) observe three TV ads in class, (2) classify the type of each TV ad, (3) identify the appeal used, and (4) discuss why the ad was memorable.
Designing an advertisement, particularly a television commercial, is both a creative and difficult process. The message conveyed must focus on the key benefits the target audience values while the appeal must generate sufficient interest the target audience will try and then adopt the product or service. Some organizations and their advertising agencies are known for creating effective advertisements. In the next few minutes, you will see three award winning TV ads. While you watch them, ask yourself, ‘What makes an ad effective?’ and ‘Why is this particular ad effective?’
1. Gold’n Plump Chicken” TV ad. (https://youtu.be/CuF6EZkcz-c)
The Clio Awards hosts the world’s largest and most famous advertising awards competition in the international advertising. Fallon has won two Grand Clio Awards, the highest award given. Fallon also has won several other prestigious advertising awards since it was founded in 1981. One of its early TV spots that won acclaim was its “Gold’n Plump Chicken” ad, which aired in the early 1980s.
· Question 1: Is the “Gold’n Plump Chicken” TV commercial a pioneering (or informational), competitive (or comparative), reminder (or reinforcement), or an advocacy ad?
· Question 2: What kind of appeal does this ad use?
· Question 3: Why do you think this ad was memorable and worthy of an award?
Explanation / Answer
1. Gold n plump chicken, tv commercial advertisement is competitive ad , as it promotes this promote this brand in better way in comparision to the other.
2. This ad uses the humorus appeal to convey its message to the target audience.
3.This ad creatively uses humor to motivate target consumer to purchase the brand , which he sucessfuly did it.