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Since the graduation period is coming you started a new business of selling Comm

ID: 382254 • Letter: S

Question

Since the graduation period is coming you started a new business of selling Commencement Brochures for the College of Engineering. Talking to the dean you estimate your demand to be normally distributed with a mean of -300 graduates and standard deviation of = 50 (after all not everyone buys your brochure). Each brochure costs you $10 to print and you sell them for $25. Moreover, brochures not sold are worthless after the commencement ceremony. Being a student you do not try to minimize your cost as the usual model suggests! All you want is to satisfy your captive market and provide a Service Level Type 1 of 70%. a) (15 points) How many brochures should you print? b) (15 points) When you order the number of brochures as found in part (a), what will be the resulting Service Level Type l1?

Explanation / Answer

m mean 300 s Std Dev 50 Formula used C Cost 10 P Price 25 V Salvage 0 Cu Cost of under order 15 (P-C) Co Cost of over order 10 C-V CR Critical ratio 0.6 (Cu/(Cu+Co) Ideal service Level So actual order m+Z*s 312.6674 NORMINV(CR,m,s) 313 SL1 Service level 0.7 As to have SL1 order 326.22 NORMINV(SL1,m,s) 327 Ans A Value at 0.99 416.3174 0.99 SL2 1- Back order/expected demand for 70% SL1 0.815876 1-(max demand-expected demand)*10/(expected demand*15) Ans B