Prepare a brief report outlining the benefits of blogging for small businesses.
ID: 3830223 • Letter: P
Question
Prepare a brief report outlining the benefits of blogging for small businesses. Be sure to include a discussion on measuring the effectiveness of blogs. http://www.toprankmarketing.com/newsroom/blogging-boosts-search-traffic/ Prepare a brief report outlining the benefits of blogging for small businesses. Be sure to include a discussion on measuring the effectiveness of blogs. http://www.toprankmarketing.com/newsroom/blogging-boosts-search-traffic/ Prepare a brief report outlining the benefits of blogging for small businesses. Be sure to include a discussion on measuring the effectiveness of blogs. http://www.toprankmarketing.com/newsroom/blogging-boosts-search-traffic/Explanation / Answer
Online visibility is promoted through Business blogging means it is a marketing tactic that uses blogging to get your business more online visibility.
1. Blogging is the act of creating short-form content. A "blog post," is posted to website's "blog" -- a part of the website where house all of those posts.
It's also important to note that when doing business blogging, blog posts are about a particular subject matter related to business. Business blog will talk about subject matters that are related to business.
2.Found & seen on the internet is online visibility. This could mean business pops up a lot in search engines, on social media, on other people's blogs as a guest writer, etc. Business blogging is one way to help get your business out in front of people looking for your products or services on the internet.
A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. It does that by driving traffic to your website and providing opportunities for that traffic to convert in some way. Traffic for various businesses might convert differently -- some aim to turn traffic into leads to hand over to a sales team, others may aim to convert traffic into customers via an online transaction -- but ultimately, business blogging will initiate conversions that drive more business
1) How to divert traffic to site.
Now think about the ways people find website:
Every time you write a blog post, it's one more indexed page on website, that’s give more opportunity for you to show up in search engines and drive traffic to your website.
Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks -- Twitter, LinkedIn, Facebook -- which helps expose your business to a new audience that may not know you yet.
2) Conversion of traffic into leads
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.
Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.
If you scroll down in this blog post, you'll see a call-to-action button. In fact, 99.9% of the blog posts we publish have call-to-action buttons ... and yours should, too. That is how you turn that traffic coming to your blog into leads for your sales team.
3) Authority is established
The best business blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals.
By blogging small business company promote business easily & cheaper capital