QUESTION 33 2 points Save Retailers and direct selling firms have found that the

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QUESTION 33 2 points Save Retailers and direct selling firms have found that their websites, while catalogs, and sales representatives, attract new customers and influence sales. from stores, creating excessive product returns also increasing sales volume creating unauthorized sales increasing stickiness cannibalizing sales volume QUESTION 34 2points Save The solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as O permission marketing. viral marketing. personalization collaborative marketing. O buzz marketing

Explanation / Answer

Question 33: increasing stickiness

Customers like it when the company tries to build a relationship with them.

Question 34: Permission marketing

The company can run email marketing campaigns with the consent of the customers and help them with the required information to make the buying process easier.

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