Identify the primary role of a public interest group like the Center for Science
ID: 384504 • Letter: I
Question
Identify the primary role of a public interest group like the Center for Science in the Public Interest (CSPI) in market-directed economies.
Select one:
A. It lets technology firms play by the socially accepted rules of the game.
B. It is a consumer watchdog group that pressures food companies to make healthier products.
C. It acts as a forum for consumers to report product dissatisfaction reviews.
D. It lets consumers easily access environmental product information and reviews.
E. It exposes firms that make false or exaggerated product claims.
The task method of budgeting for promotion expenditures
Select one:
A. involves determining the promotion methods that will effectively achieve the communication tasks required.
B. makes sense for any marketing expenditure.
C. links the budget to the promotion objectives set by the company.
D. involves determining the promotion methods that are most economical for the relevant communication tasks.
E. All of these alternatives are correct.
Which of the following statements about economic systems is true?
Select one:
A. Command economies are most effective for countries with large and complicated varieties of goods and services.
B. Consumers usually have more freedom of choice in a market-directed economy.
C. Branding is less common in a market-directed economy than in a command economy.
D. The United States is a good example of a command economy.
E. None of these statements is true.
Why do producer prefer direct distribution?
Select one:
A. because business products always use direct distribution
B. because it has more business transactions
C. because customers are usually widely dispersed across geographic areas
D. because they can handle orders that are smaller in size
E. because they want to maintain control of the marketing mix
Sales promotion can be aimed at
Select one:
A. intermediaries.
B. final consumers or users.
C. a company's own sales force.
D. Any or all of these is correct.
Explanation / Answer
1. B. It is a consumer watchdog group that pressures food companies to make healthier products.
CSPI is a group which provides advice and advocacy towards the healthier food system.CSPI educates the public and advocates for government policies which are consistenet with the scientific evidence on health and environmental issues.