Please choose one of these 10 business case studies: A Sweet Breakfast Memory Th
ID: 3851874 • Letter: P
Question
Please choose one of these 10 business case studies:
A Sweet Breakfast Memory That Connects With the Wrong Market
Seeking Even Faster Growth, an E-Commerce Company Stumbles
A Business Owner Seeks an Alternative to Seven-Day Workweeks
A Business Owner Who Backed Off Tries to Step Back In
A Wholesaler Finds Himself in Competition With Retail Clients
Meeting the Demand for Quirky Objects
Helping One Big Client, but Wanting to Spread Out
Can Chasing Small Customers Lead to Larger Profits
Irrational Design, a San Francisco Start-Up, Tries to Fly Solo
Looking to Expand, but Fearing It, Too
· Write a summary of the case study that is about one page. Research and describe at least 3 technologies that could be used to support or enhance the business in the case study. Your paper should include at least 3 references from peer-reviewed journals associated with how other companies are using the 3 technologies you are recommending. Your paper should be in APA format and at least 3 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page.
· Make sure on your references page you include a reference with the URL (weblink) to the case study you chose, in addition to at least 3 references from peer-reviewed journals.
Please watch Creating Winning IT Strategies video, which describes how to create an IT strateg
Explanation / Answer
Seeking Even Faster Growth, an E-Commerce Company Stumbles
JIMMY BEANS WOOL is an online yarn and texture retailer with a physical store in Reno Nev.The organization which has 37 representatives was established by a hitched couple who are previous programming engineers Laura and Doug Zander in 2002.After five years deals were $1 million.They topped $7 million in 2013.
Established as a little retail facade shop Jimmy Beans built up a reliable finishing on the web its inventive utilization of online networking most eminently instructional recordings and item surveys which it began posting on YouTube in 2008.Sales took off.
At that point starting in fall 2011 Jimmy Beans "fell into the trap of considering in the event that we can offer yarn we can offer anything," said Ms. Zander the boss executive.The organization started offering texture putting $150,000 in inventory.By offering texture notwithstanding yarn,the Zanders thought,they would twofold their deals in three to five years.
With dreams of turning into a goal much like L. L. Bean's lead store the Zanders moved Jimmy Beans from a 3,500-square-foot space into 20,000 square feet that included distribution center office and retail areas.They put $25,000 toward redesigning the stockroom and renovating the retail location.
Ms. Zander read business books and addressed advisors who prompted her to invest less energy controlling operations and additionally turning into a diplomat for her company.Counseled to "contract individuals who are more quick witted than you" and "simply lead the ship," she progressively left everyday operations to her developing staff and set out on a hard and fast national push to make Jimmy Beans Wool a family unit name.She presented various promoting activities incorporating an organization with the United States Ski and Snowboard Association and support of Heart Truth a National Institutes of Health crusade planned to expand attention to coronary illness in ladies.
To maintain these endeavors Jimmy Beans built up its advertising staff which had comprised of Ms. Zander and four representatives who additionally worked in the warehouse.Gradually the advertising group developed to eight full-time employees.Additionally, Jimmy Beans made an abnormal state innovation contract to give Mr. Zander the main innovation officer more opportunity to concentrate on development.Now this e-commerce business had become more famous due to both hardwork.
1.Usage of computers and machines
computers and innovation take into account speedier preparing of information simpler recovery of data and at times mechanization can diminish or supplant physical employees.When individuals perform assignments by hand it can be tedious and loaded with human errors.When innovation is utilized for dull operations botches are lessened or disposed of and the time it takes to finish the error is enormously decreased
Consider how Visas are acknowledged as installment with current innovation contrasted with the past.once upon a period representatives needed to take a physical impression of the charge card with a little hand instrument that squeezed the card against carbon paper and exchanged the picture onto a bit of paper.Today Mastercards are swiped through a little card per user and installment is made.Orders are handled considerably quicker making it workable for representatives to benefit more clients in a similar measure of time.
Notwithstanding making forms speedier innovation additionally makes it simple to keep data up to date.Instead of seeking through a room of file organizers and attempting to think about how data was put away so as to refresh a client address a couple of snaps of the mouse and can pull up a client document from a database.What used to take a few minutes to a hour should now be possible in a flash.
2.To keep up with your customers you can use a CRM.
Numerous entrepreneurs utilize client relationship administration (CRM) frameworks to fastidiously arrange out their connections with clients in record time.With a CRM you can keep the majority of your clients contact data in one place nearby definite data on the items they have obtained the criticism they've given you and the advertising materials you ve demonstrated them.Keeping track of this makes it less demanding to offer exceptional client benefit and focused on showcasing materials in view of your clients propensities and inclinations.
3. To make smarter decisions you can use business intelligence
Because it's called "Big Data" doesn't mean it can't be compelling for your little business.Business intelligence program enables you to naturally sort out and investigate the majority of the different information focuses that make your organization what it is including deals data valuing information and provider contracts.