Answer question based on case study. 1. VRIO of Volkswagen? 2. Value Chain of Vo
ID: 385444 • Letter: A
Question
Answer question based on case study.1. VRIO of Volkswagen?
2. Value Chain of Volkswagen?
2.1 Primary activities of Volkswagen?
2.2 Support activities of Volkswagen?
3. Corporate Strategy framework of Volkswagen?
3. Corporate Strategy framework of Volkswagen? MiniCase 11 Is Porsche Killing the Golden Goose? One day a farmer going o the nest of his goose fownd there an egs all yelleow and glering, He took il andfcand thot the egg was pure gold. The jarmer could hardly believe his twck Every morning te same thing occurred and the furmer grew richer day by day. Thinking he could ger all the gold ar once, he killed the goose. Afier he opened it. he United States and China, the two largest markets of Porsche overall. In fact, China has become the largest market for Cayenne, and the model will continue to be the strategic sales focus of Porsche in that coun- try Roughly two-thirds of the 40.000 Porsche vehicles sold annually in China are Cayenne models. This is because wealthy Chinese don't drive themselves, but prefer having a chauffeur The Cayenne has made Porsche more appealing to people who are not sports car drivers but are happy WHEN PORSCHE REVEALED its 911 sports car design in to own the sportiest SUV on the market. While the 1962.1 it caused a worldwide sensation. Ever since model expansion may upset the purists, Porsche did Porsche has been one of the world's finest perfornot stop there. In 2005, Porsche announced its plan mance car manufacturers. The Ponsche 911 is a leg to build the Panamera, a premium-category for-seat endary sports car icon. Although focusing on a niche sports sedan, to further extend its customer base. This market with a small output every year, Porsche was new line was launched on time in 2009 and like Cay- extremely profitable. Even today, it still enjoys the enne, it outsold the 911 for the first few years after its largest profit margins among all major auto manufac launch. Porsche kept the model proliferation momen- turers, thanks to the hefty premium it can commandtum, and in 2012, it revealed the Macan, a compact SUV. It was launched in 2014 and quickly became the second-best-selling Porsche model behind the Cayenne. In the first year, Porsche sold 45.000 Macans. In total, Porsche sold over 110,000 SUVs in 2014 (Cayenne More than 50 years after its birth, the 911 remains and Macan) while only 30,000 Porsche 911 model Brand Proliferation the heart and soul of Porsche. However, it is no lon Its SUV sales now make up cle ger the company's best-selling model. The number. Porsche sales. Given the huge success of the Macan its firs year, Porsche is forecasting to sell 72.000 The essence of a Porsche-a high-performance one spot has been taken by the Cayene, a five-seat in sports utility vehicle (SUV) launched by Porsche in Macans in 2015. 2002. Porsche views the Cayenne as a way to reduce the company's dependence on the traditional sports sports car--scems now to take a back seat. Although models and to provide for future growth in sales and the company has built "experience centers" in China profits. The Cayenne may be the most successful and the United States to cultivate sports car enthusi- model launch of Porsche since the 911: Porsche sold asts, Porsche sold only some 30,000 units of the 911 the 20000th Cayenne only six years after its debut i at the Paris Motor Show. Global sales for the Cay- Fresk T.Rohurmel prepared tis MinCan from p e He enne reached a record 84,000 fully acknowledges the coneribtio of Carric Yang on an calir venion und lames Hoadley for nesearch assistance Is is developed for the purpose of dass ing for almost two-thirds of the company's overallsion It is not intended so be used u any knd of mene units in 2013, account-uly 2013, ant coneributicn sales volume (see Exhibit MCI1.1). The popularity of the Cayenne is seen across regions, especially in the u of data or depiction of efficiens or inefficient management All opisions espressed, and all erros and omissicen, a entircly the author's Revised and Augest 25, 2015.Frank T.Rohrmel
Explanation / Answer
VRIO of Volkswagen
Huge Infrastructure: The company has over 120 locations all across the globe to produce vehicle units, Europe being at the top. Coming to the volume of production, last year it has produced around 11 million of units.
Global brand image: It has a global presence with Asia and Europe being its one of the top markets when it comes to sales.
R&D: Known for its research and development, the company spent around 13.4 billion Euros in the same last year.
Exhaustive supply chain management: Introduced the concept of FAST supplier ensuring the delivery is full proof of errors. An increase from 55 to 64 was observed last years in the FAST suppliers.
Value Chain of Volkswagen
Primary Activities
Inbound Logistics: Tracking the products at a faster rate and committed to providing top-notch quality is the fundamental goal of its supply chain network.
Operations: With over 120 location for production, with around 71 locations present only in Europe, the company has its footprint in many countries of Asai and North America.
Outbound logistics - The vehicles produced at the company are transported to its dealer network for the further sales of the same.
Marketing & Sales: Known for the concept of "customer delight" , the company has well performed in providing high customer satisfaction.
Supporting activities
Technology: Strong believer of innovation and has spent 13 plus billion euros alone on it last year.
HRM: Around 650000 employees have been reported to working with the company, as per the stats published last year in 2017
Procurement: It strong is striving to digitize the process of procurement to make it fully automated, fostering its supply and chain network.
Firm infrastructure: The firm has a global presence and has its R&D center, corporate office, and separate production facilities with its HQ in Wolfsburg in Germany.
Corporate Strategy Framework
Use of technology and innovation are its core strategy to establish its leadership in the market. The company aspires to at least produce over 10 million vehicles a year. Believing in generation long-term sales it also aspires to be the most attractive employer in the years to come.