New Analytics Talent Assignment Billie Morris is the BI Director at Love You, a
ID: 3862110 • Letter: N
Question
New Analytics Talent Assignment Billie Morris is the BI Director at Love You, a large manufacturer and distributor of upscale cosmetics products for women. Love You sells directly to department and beauty product specialty stores, who then sell the products to consumers. While at Love You, Billie and her staff have implemented an enterprise data warehouse, an effective reporting system, dashboards, and several analytical applications. Over the last two years, Billie has seen the hiring of people with advanced analytical skills (i.e., data scientists) into the various business units. For example, marketing hired a person with a PhD in statistics to develop forecasting models and is in the process of hiring another person with advanced skills to do social media analytics. Finance hired a PhD in econometrics to develop corporate forecasting models. People have joked that they are popping up like mushrooms after a heavy rain. The managers in these business units are very pleased with the results they are getting from the use of advanced analytics. Billie sees great value in bringing these people and skills into Love You, but is concerned that there is the need for some structure around them and their work. For example, one of them is using SAS Enterprise Miner, another one R, and a third an open-source data mining product. She knows that one product won’t meet everyone’s needs, but does everyone need a different product? The money isn’t coming out of her budget, but still …. However, she is being impacted by their needs for data. One of chewing up considerable cpu time in the warehouse and another is always requesting downloads, sometimes for data that is not easily supplied. And surely, there must be some best practices that can be shared.
Billie needs advice on how to proceed.
1. Do you agree that Billie should try to better coordinate the use of advanced analytics in Love You?
Explanation / Answer
The above given description has a basic summary as there is a character Billie Morris who is director of a renowned cosmetics company and has warehouses for storing their products and have shopkeepers as customers which in turn make out to customers. Now since their company has large fields where one can take their position and while going through the process of taking in the people for the particular field, he noticed that instead of taking a growth the other factors are getting deprived such as data which is necessary for a company. Yes, I agree with billie and she should try to coordinate better the use of advanced analytics because:
Analytics is the basis of data as it is used at especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Through analytics we can examine the various analysis needed for proper functioning of a company. Hence, if billie try to focus more on analytical part then the output will be productive.