I have to split this question into two different parts: 1a. A consumer who rarel
ID: 386434 • Letter: I
Question
I have to split this question into two different parts:
1a. A consumer who rarely listens to music played on a portable device (e.g and ipod) has purchased, on impulse and for $500, a pair of sunglasses with built in earphones and the capeability of playing Mp3 files. Would the positivist or interpretivist research paradigm be a more appropiet way to study this consumtion behavior? Explain.
2a. What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary? What are some major sources of secondary data?
Explanation / Answer
1a.
For this is specific process positivist paradigm should be used. It is a method used in quantitative research which consists of multiple experiments as well as survey techniques and observations. There are descriptive measures that are used to understand various effect of promotional and ports on the customers. It helps to predict the customer behaviour on the basis of undertaking managerial perspective to improve strategic implementation of marketing decision.
According to the above situation impulsive buying is the response that comes under the research paradigm. We have to specifically study the cause and effect of relationship between different promotional inputs and consumer behaviour by putting it in positivist paradigm. Without any specific explanation to other factors such as implementation of throughout single type of promotional techniques this emphasizes the buying behaviour of the person being researched which is same happening in this situation..
2a.
Primary research can be defined as a gathering of new data that has not been specifically collected ever before. For an example doing new surveys for newer regions or interviewing some specific targeted focus group.
Secondary research can be defined as a gathering of data which is already produced. It is a process of the primary research rather than collecting fresh data for the research.
Availability of a secondary data such as in reviewing quality standards of an organisation would be directly removes requirement of primary data to be available.
Government sources and their reports as well as corporate filings or professional associations including media broadcasting which process print and internet as well as Universities and foundation are some of the prime secondary data sources.
By determining the maximum number of people using a quantitative survey techniques in which and specific part of the society is selected as a patch to survey and then these patches are repeated with different regions and a central mean is calculated.
Using passive qualitative analysis techniques projection of the winning candidate can be easily done. By collecting the data and assessing different aspects of the same research method, prediction of the new upcoming president can be done. Doing a large qualitative service spanning across the country as well as using online sources for doing on quantitative as well as qualitative service can be very beneficial for projecting the predictions about the winning candidate.