ASE 8 Business Case: Chegg\'s Mobile Strategy Mobile technologies are considered
ID: 387506 • Letter: A
Question
ASE 8 Business Case: Chegg's Mobile Strategy Mobile technologies are considered a disruptive innovation purchasing from college bookstores and online booksellers because they have the capability of transforming traditional like Amazon.com. While renting textbooks was an innovative business practices by creating new value networks, spawning approach at the time, Chegg managers realized that to new markets, and eventually displacing earlier technologies. remain competitive, they needed to position their company Popular examples of disruptive innovation include Apple's i Tunes service that replaced music CDs with downloadable (e.g. printed textbook) or distribution method (e.g., retail digital mp3 files. Netflix and other movie-streaming services bookstore). Instead, Cheg disrupted the through brick-and-mortar retail outlets. Several companies through various channels that enhance students' educational are now exploring the use of mobile technologies as a disrup- experience. See Tabl tive innovation in the college textbook market a way that was not focused on a particular product form g set out to create a learning net previous model of distributing movies on DVDs work for students, offering a range of products and services e 8.4 Mobile technology has been a key component of Chegg's value strategy from the beginning. In 2009, just two years after entering the rental market, Chegg created a mo bile website and an SMS-based service that made it possible for students to check rental prices for textbooks by texting End-users (college students) have traditionally had very ittle power in the college textbook market. Textbook pub- hers promoted their products to college professors who decided what books to require for their courses. Competition at the retail level was for the most part nonexistent-students almost always had to purchase textbooks from a college bookstore or a used textbook from another student. the ISBN number of the book they were interested in. The All that began to change, however, with the emergence of e-commerce. Nowadays, students have a range of options for purchasing new and used textbooks, renting textbooks reading books online, or purchasing textbooks in an e-book format. Publishers and booksellers who once held fairly following year, Chegg launched an app for iPhone and iPad users. Android users can still access services from the com- pany's well-designed mobile site. In 2012 Chegg launched a cloud-based e-textbook reader designed to give students access to their textbooks from a wide range of mobile devices While Chegg is not the first company to make textbooks available online, the e-textbook reader provides powerful sitions in the distribution channel now face com features for highlighting text, taking notes, and checking petition from a variety of nonconventional sources, including word definitions. Users can view Key Highlights, or m online retailers (e.g., Amazon), C2C e-commer Craigslist, eBay, half.com), and publishers who sell directly to students using the reader. Finally, readers can access Chegg's students (e.g., Flatworld Knowledge) ate- ce sites (e.g rial crowdsourced from the highlighting activities of other Always on Q&A Service, where various academic subjects and often receive an a from subject matter experts within hours students ask questions about nswer back Chegg.com As part of this industry restructuring, Chegg.com began Despite Chegg's innovative and customer-oriented strategy,it faces an increasingly competitive marketplace. to students in 2007, creating an al ternative toExplanation / Answer
1. Answer will vary. Most of the administrations that chegg offers appears to be truly standard as that offered by other e-textbook organizations. the one administration that chegg offers that may enable them to emerge is their homework benefit that provides rapid reaction to the understudies questions. the well-ordered reading material arrangement ought to intrigue understudies too. the administration that chegg offers is by all accounts in arrangement with the course book needs that understudies would have.
2. After watching the demo I didn't believe that it was essentially any better that and of the other e course book peruses I have seen. I would expect that understudies would be influenced by value the measure of administrations gave and what their establishment utilize.
3. A mobile price comparison administration would be change beneficial to helping understudies locate the most minimal cost. it would increment the activity to their site and chegg offers the most reduced cost and best administrations then it ought to likewise increase deals.
4. chegg may take a stab at offering on the web courses or material related with the quantity of free online courses that are as of now being offered over the web. chegg could offer instructional exercise benefit related with the textbook and Q&A administration to help understudies requiring additional help.