Please answer the 3 case questions, please put any sources you use. Each questio
ID: 388296 • Letter: P
Question
Please answer the 3 case questions, please put any sources you use. Each question must have at least 2 - 4 paragraphs.
CASE STUDY 15.1: BURBERRY PAIRING TRADITION WITH INNOVATION When Angela Ahrendts took the helm as CEO of Burberry in July Eight years later, American-born Ahrendts has turned the com 2006, the ancient luxury goods company was struggling. Despite a pany around; her revitalization of Burberry even earned her the burgeoning global luxury market, the brand,founded in 1856 in Hamp- title of honorary Dame of the British Empire, and during her reig shire, England, was growing at a sluggish 2 percent a year.Competi made her the top-paid CEO (beating out male and female peers tor brands were far outpacing Burberry in profits: Louis Vuitton Moët alike) in all of Britain. By identifying why sales were sluggish and Hennessy had nearly 12 times Burberry's revenue, and Pinault-Printhen making sweeping changes to the company's organization temps-Redoute (now Kering) was pulling in more than 16 times Ahrendts dramatically increased the company's returns. HerExplanation / Answer
Ans 1: Organizational strategy is the process of taking actions taken by a company to achieve long-term goals. And these actions come up with the organizational strategy of a company.
It is very important in Burberry case as the other competitors of Burberry are far ahead in making annual revenue. To increase their sales and company revenue Burberry needs an organization strategy to increase their annual revenue.
Ans 2: Burberry used the revitalization strategy. Revitalization strategy is the marketing strategy adopted by a company when its product reaches the maturity level of its life cycle but still, profits are falling drastically.
Burberry began strategically expanding in the retail presence and sharpening its customer base. Burberry starts expanding their business in those cities where there are only two competitors and Burberry had not any store.
They start creating digital content so that they can engage visitors to know about their product.
Ans 3: Burberry shifted its customer focus from “everyone, everywhere” to what they saw as an overlooked contingent: millennials.
Burberry created a mass of captivating digital content and asked to engage customers with storytelling via various digital media. This comes with the result that the Facebook page of Burberry has several times the number of fans in compare of other brands. This makes the Burberry having an advantage of such marketing opportunity than others as other brands are slower in digital publicity.