This assignment requires you to write a 600 word paper A. search the Internet fo
ID: 389331 • Letter: T
Question
This assignment requires you to write a 600 word paperA. search the Internet for associations relevant to marketing. After you have completed your research: a. Report on associations, a short paragraph about five different associations
b. Pick one that is particularly interesting to you
c. How is this organization a potential resource to you?
d. If joining is free, you are highly encouraged to join.
B. Conduct a journal search for five journals related to marketing. These are journals, not journal articles. Examples of journals would include Journal of Market Research, Journal of Marketing, Journal of Consumer Marketing, International Journal of Research in Marketing, and other journals that you will find in your journal search.
a. Write a paragraph on each of the five journals you found. Describe the journal and its relevance to the field of marketing.
b. In your paper, identify most relevant journal to you and describe why.
This assignment requires you to write a 600 word paper
A. search the Internet for associations relevant to marketing. After you have completed your research: a. Report on associations, a short paragraph about five different associations
b. Pick one that is particularly interesting to you
c. How is this organization a potential resource to you?
d. If joining is free, you are highly encouraged to join.
B. Conduct a journal search for five journals related to marketing. These are journals, not journal articles. Examples of journals would include Journal of Market Research, Journal of Marketing, Journal of Consumer Marketing, International Journal of Research in Marketing, and other journals that you will find in your journal search.
a. Write a paragraph on each of the five journals you found. Describe the journal and its relevance to the field of marketing.
b. In your paper, identify most relevant journal to you and describe why.
This assignment requires you to write a 600 word paper
A. search the Internet for associations relevant to marketing. After you have completed your research: a. Report on associations, a short paragraph about five different associations
b. Pick one that is particularly interesting to you
c. How is this organization a potential resource to you?
d. If joining is free, you are highly encouraged to join.
B. Conduct a journal search for five journals related to marketing. These are journals, not journal articles. Examples of journals would include Journal of Market Research, Journal of Marketing, Journal of Consumer Marketing, International Journal of Research in Marketing, and other journals that you will find in your journal search.
a. Write a paragraph on each of the five journals you found. Describe the journal and its relevance to the field of marketing.
b. In your paper, identify most relevant journal to you and describe why.
Explanation / Answer
Part A: Associations relevant to marketing
The American Marketing Association (AMA) is one of the largest professional associations for marketers having more than 38,000 members worldwide in every area of marketing. It was formed in 1937 and since then, it has been an essential resource, providing relevant marketing information that experienced marketers benefit from. The AMA is the industry leader in providing members with expertise and knowledge so that they can stay ahead of the most current developments and trends in marketing.
AMA's prestigious marketing journals provide access to the newest developments in marketing thought and AMA magazines have practical applications of marketing strategies to address marketers' daily needs on the job. AMA offers specialty conferences, one-day hot topic seminars, bootcamps and workshops to help marketers build the skills they need to keep ahead of emerging trends and enhance their long-term professional development.
2. ANA Business Marketing
ANA Business Marketing has been the pre-eminent service organization for professionals in the marketing industry for more than a 100 years. ANA membership currently includes 200+ B2B marketer member companies representing over 12,000 marketers. This gives their members a huge opportunity to extend their business marketing network while benefiting from the established infrastructure, resources and intellectual capital that they provide. ANA members have access to webinars, research and educational programs. It offers great networking and skill building opportunities to budding marketers.
3. The Internet Marketing Association
Internet Marketing Association (IMA) is one of the fastest growing internet marketing groups in the world. It started in 2001 and has one of the largest databases of professional members in various fields including sales, marketing, business ownership, programming and creative development. It provides it's members an opportunity to learn, engage and define Internet Marketing best practices.
4. Sport Marketing Association
Sport Marketing Association is one of the leading association for sport marketersand is dedicated to developing mutually beneficial relationships between professionals, academicians and students around the world through the creation, distribution and implementation of sport marketing knowledge via networking, scholarly activities and career opportunities. It's a private, non-profit organization established in 2002. It has over 350 active members, the majority of whom are university professors of sports marketing and management who conduct leading-edge research as well as educate and advise the hundreds of students who enter the sport industry each year.
5. Incentive Marketing Association (IMA)
IMA was established in 1998 and it’s membership consists of over 500 individuals and groups engaged in providing goods and services for incentive buyers and suppliers.The Incentive Marketing Association is comprised of companies who are leaders in the incentive industry. IMA is the only organization in the field representing every segment of the marketplace including: Advertising/Sales Promotion Agencies, Consultants, Distributors, Gift Card/Certificate Suppliers, Fulfillment Companies, Incentive Houses, Manufacturers, National Marketing Companies, Performance Improvement Companies, Representatives, Recognition Companies, Travel Specialists and the industry’s major trade publications and trade show managers.IMA provides education and information services, publications, conferences and seminars and research to businesses to help them effectively use incentive programs to motivate employees and customers.
Pick one that is particularly interesting to you.How is this organization a potential resource to you?
The ANA Business Marketing is an extremely well established and successful marketing association. As a budding marketing professional, I feel I can really benefir from the networking opportunities it provides. They regularly conduct training and career development seminars by industry experts. I believe joining ANA will give my career in marketing a much needed boost.
Part B: Journal Research
Journal of Marketing is published by American Marketing Association. Established in 1936, it has been the recognized leader in its field for more than eight decades. It is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
2. Journal of the Academy of Marketing Science
The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing. JAMS is committed to providing authors with timely and constructive reviews and specific for revising a manuscript
The JAMS Editorial Office is committed to ensuring that reviews are fair, informed, objective, and constructive.
3. Journal of Marketing Management
Journal of Marketing Management is a double blind peer reviewed international academic journal that publishes scientific research papers on the contemporary practices of marketing. The journal concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. The journal is published mainly for technically oriented research analysts, educators, and statisticians. It actively encourages global contributions from scholars across the broad domain of marketing. It welcomes novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The journal is completely open access which has opened the doors for the millions of international readers and academicians to keep in touch with the latest research findings in the field of economics and development studies.
4. Industrial Marketing Management
Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles. Scholars from all over the globe offer the latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach keeps readers abreast of the most timely data and current thinking necessary for better marketing decisions and strategy in global industrial and business-to-business markets.
5. Journal of Global Marketing
Journal of Global Marketing provides an edge in competitive global markets. Created to address marketing challenges, opportunities and problems encountered by firms, industries and governments on a global scale, it contains significant contributions to the fields of global marketing from scholars, practitioners and public policymakers at all levels. It benefits academic and business researchers and consultants by providing them with new and improved methods, approaches and techniques of global marketing management. In addition to treating North American and European aspects, the journal places special emphasis on the perspectives of contributors from other areas of the globe, particularly Asia, Africa, East and Central Europe, and Australia.
Identify most relevant journal to you and describe why?
Journal of Marketing, published by American Marketing Association is the most relevant to me. It is a bi-monthly journal which will help me keep abreast of the latest developements in the field of marketing. It contains articles by industry leading experts which are particularly useful for me as an upcoming marketing professional. It is one of the oldest and most reputed marketing journals.