The objective of the following HOQ is to assess a restaurant’s competitive posit
ID: 389809 • Letter: T
Question
The objective of the following HOQ is to assess a restaurant’s competitive position. Study the following HOQ and answer the following questions:
1• Compute weighted scores for functional elements. (4 points)
2• Which functional elements should be emphasized? Why? (3 points)
Relationships Strong Medium Weak unerieoneomottve Elements How 7 Competitive Assessment Clean facilities Comfortable seating Delicious food Responsive servers7 Reasonable price 6 Customer perceptio Our restaurant Our competitor Weighted score Improvement difficulty rank(1-5)3 6 21Explanation / Answer
1) The score for type of tile = 9 x 9 + 9 x 4
The score for type of tile = 109
The score for seat material = 4 x 9 + 9 x 6 + 9 x 3
The score for seat material = 117
Score server training = 1 x 9 + 7 x 9 + 9 x 2
Score server training = 90
Menu standardization = 8 x 8 + 7 x 5 + 9 x 5
Menu standardization = 144
Chef training = 9 x 8 + 9 x 7
Chef training = 135
_________________________________________________________
2) The functional element to be emphasized is menu standardization because it has the highest weighted score compared to other functional elements.