Case Study Sharp Fashion Calculators Company Name: Sharp Corporation Headquarter
ID: 390464 • Letter: C
Question
Case Study Sharp Fashion Calculators Company Name: Sharp Corporation Headquarters: Osaka, Japan Products: Audio visual (TV, VCR, camcorder, LCD TV, stereo, radio cassette, car stereo), telephone, home appliance, office equipment, and calculators Division Name: Information Systems Group Location: Nara, Japan Products: Copiers, word processors, facsimiles, calculators, electronic notebooks, printers, typewriters, registers, post systems, and programmable sequencers Market: General consumer, offices, postal systems, manufacturing industry Questiorn What has it been good at? Less good at? How is the company perceived?Explanation / Answer
Sharp Corporations is one of the pioneers in advanced consumer electronics, electronic components and business products. Sharp Corp. was originally a metal works company based in Osaka in 1912 .known as Hayakawa. From then the company diversified into multiple other electronic products and started marketing advanced products. It is in 1973 that sharp introduced the first handheld calculator. Sharp became the tenth largest television manufacturer by 2013. Sharp had been the market leader in Japan for a long time. One of the major competitors of Sharp Corporations was Sony.
The not so good attributes of Sharp are:
Sharp Corporation is perceived by the customers as one of the pioneers and trendsetters of electronic products. Sharp had built trust and loyalty in the customers with superior products. With a strong focus on ethics and prosperity of the environment and society, Sharp was considered to be reliable and trustworthy. Sharp was also perceived to be less innovative with their products compared to its competitors.