Plagirism is Prohibited please write the below question answer in details Note:
ID: 392695 • Letter: P
Question
Plagirism is Prohibited please write the below question answer in details
Note: Please Plagirism is Prohibite
The Museum of Art and Design is a small privately owned The team interviewed four members of the museum staff museum located in the center of Helsinki, Finland. It occupies and then prepared a questionnaire for visitors to fill out. a beautiful three-story 19th century building that used to be a Thirty-two visitors responded to the questionnaire, shown in school. It specializes in design and industrial art. The museum Figure 6.7. Museum management and contact personnel (i.e., was founded in the early 20th century and its original goal primarily guides) filled out the same questionnaire, responding was to educate the public about design. During the big era of as if they were customers. The team did a statistical analysis Finnish design in the 1950s, the museum focused on Finnish of the questionnaire results to identify gaps between museum design. Recently, however, the museum has become more personnel's (i.e, both management and contact personnel) outward looking and frequently organizes international exhib- perceptions of the services offered and visitors' perceptions. its. Last spring, for example, the museum brought the Dalai Lama to Finland for a big Tibet exhibit. GAP ANALYSIS The museum themes bridge both the past and the future. On the basis of the questionnaire responses, the team found The museum produces its own exhibits and hosts exhibits several categories of gaps between the museum personn from other museums, both foreign and Finnish. It strives to perceptions and visitors' perceptions. The gaps were related have three or four major exhibits per year, in addition to devot to how visitors heard of the exhibits, information, experience, ing space to a number of smaller exhibits and its own private collection. The museum has a private café and a gift shop showing the gaps was presented in Figure 6.8 earlier in this owned by the museum foundation. Customers include profes chapter sional design people as well as lay people. The typical museum visitor was a middle-aged woman, but the increased cultural emphasis has been attracting a wider audience. Recently, after the building had undergone significant renovation, the new managing director hired a communications manager el's whether or not visitors come alone, and facilities. A graph Awareness of Exhibits Visitors to the museum obtained information about exhibits primarily from newspapers, but also from magazines and by word-of-mouth. Management, however, thought newspa- e museum had never had a public relations person before. pers played a smaller role in creating awareness but th The advertising that was done in this year alone equaled the amount of advertising that had been done in the past 20 years. As a result of the new effort to increase the visibility of the museum, and the popular Tibet exhibit, the museum had a record number of visitors-more than 100,000 people. Only 5 Information of Finland's 1,000 museums attracted that many people were accurate about the influence of magazines. Management also thought word-of-mouth was significantly more important than it was and that the radio was a more important source of infor mation than it was. Two types of gaps related to information were identified. The The museum is privately owned by a foundation, but does first gap concerns the museum management and contact per receive 60 percent of its budget from government funding. sonnel who believe that visitors are highly aware of their serv- Forty percent of its budget is derived from operating revenues. ices. The management and contact personnel also believed In addition to admission tickets sold, other revenue comes they were an easy source of information for customers. The from the café, the gift shop, and events that the museum visitors, however, did not agree. This gap might exist because ganizes in connection with exhibits. Lectures on wine and the contact personnel do not perceive that visitors would have wine-tasting evenings, for example, were offered in conjunc. any problem identifying or having contact with them. tion with an exhibit on wines. The museum also has a closed In the second gap, management was more critical in society called Friends of the Museum, which provides the its assessment of clarity and adequacy of information and museum with funding to buy more objects for its private col explanations about exhibited objects. The visitors in turn were lection. The museum's major competition comes from the more positive about these issues. Visitors did not seem to have specialist museums: Design Forum, the University of Design an interest in self-guided material (e.g, headphones), but the Museum, and the Finnish National Museum, which is going to museum staff thought that it might be worthwhile to look into open a new museum of ethnography in Helsinki the possibility of having such material. We might conclude that visitors might have a preference for human contact. WALK-THROUGH AUDIT A walk-though audit (tA) of the Museum of Art and Design Experience was conducted by a team of students from the MBA program at Visitors appreciated the multidimensional aspects of exhib- the Helsinki School of Economics and Business Administration its, such as music, but managers underestimated how much The WtA is a survey questionnaire used to evaluate a service the visitors noticed and appreciated them. Contact personnel from the perspective of the customer's experience. The same were more in touch than management with visitors' views on survey is also given to managers and staff to identify "gaps" the spacing of displays. Both the visitors and the museum staff between the perceptions of managers and customers. The were not sure about experimenting with new experiences, WtA is used as a diagnostic tool to uncover misconceptions such as those involving the senses, having more interactions, in the perceptions of what customers are experiencing during and demonstrating processes. Perhaps this factor is explained the service delivery process. by lack of familiarity with these types of interaction.Explanation / Answer
1. Perceptions of the visitors would be less sensitive than the makers, hence the Gap could be because of communication issues, the power of analyzing, crowd or the guide.
2. To host a regular WtA’s for the betterment
Exhibit more via media than verbal talks
Adapting to the environment & using other resources if required