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Members of the same generational cohort share the same major cultural, political

ID: 393138 • Letter: M

Question

Members of the same generational cohort share the same major cultural, political, and economic experiences and have similiar True O False QUESTION 8 From a vacation alternatives for older people to a "Fun ship" for younger adults and famillies, Carnival Cruise Lines demonstrates an example of Osegmenting the market positioning O targeting repositioning QUESTION 9 a car O We sell the safest, most durable wagon. We target sa OWe focus on expanding in faster-growing markets. we charge a 20 percent premium on our cars. O We are the market leader in the small car category

Explanation / Answer

7. True.

8. d. Carnival Cruise is trying to re-position their product.

9. a. This describes to the customer why it is worth buying the car.