QUESTION 38 Establishing and communicating the distinctive benefits) of the comp

Question

QUESTION 38 Establishing and communicating the distinctive benefits) of the company's market offering for each target segment is called market dominance O marketing effectiveness O market positioning O market research O market segmentation QUESTION 39 A general form of a product life cycle includes following four stages O introduction, increase, saturation, decline introduction, growth, maturity, decline Inception, growth, management, divest Oinitiation, growth, saturation, and divest QUESTION 40 Which are the following is NOT one of the positioning approaches: positioning by product or brand user positioning by benefit or attribute positioning by use or application positioning by location

Explanation / Answer

C- Market Positioning

Market positioning means creating a perception among the customers about the product or brand against the competitors. By telling the target market about the benefits of products and services of the company a place can be made about the product in consumer’s mind.

B Introduction growth maturity and decline

First the product is introduced into the market then it grows slowly . When the product is penetrated into market properly and with respect with time in goes in maturity phase. After that it starts going down in terms of sale.

D Positioning By Location

This is not a positioning approach. As I’ve said positioning is getting a place in customer’s mind. Hence the benefit, user, product can be approach not the location.

Related Questions

Navigate

• Browse (All)
• Browse Q
• Subjects

---