Consider an organization of interest to you. This might be a church, a club, a s
ID: 393276 • Letter: C
Question
Consider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes it and its products in some detail.
Based on your own understanding of this organization, assess the extent to which it follows the philosophy behind the marketing concept and new-era orientation. What specific observations or findings led you to draw your conclusions?
What type of marketing value does this organization create for customers? What marketing mix (product, price, distribution, and communication) decisions has it made to create this value?
Describe two ethical and/or social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially or ethically responsible?
Explanation / Answer
Internet and current market is changing drastically, but 4ps are still relevant in marketing mix. For selling or creating a new product or services, we need to consider the product features and quality, price of the product and the geographical area or location, we are planning to sell the product. We also need to consider what kind of advertisement we need to launch. Cut throat completion is the other factor new era market. If the organizations want to sell the product they need to a market research and need to modify the product features or need to change the price accordingly. Advertisement has key role in the current marketing environment. Developing a unique and positive advertisement is very important for any organization to sustain in the market. Best example is “Nike” advertisements; they always come up with unique advertisement. Nike has a history of taking a stand on social issues in its advertisement, and it always helped them to raise the sales.
Ethical values may not directly increase the sale of the product or services, but it is responsibility of any organization. Organizations should follow government laws and rules, it is the perfect example of ethical values. Organization can. Like organization cannot sell the false product and service to its customers and other important issue of ethical values is organizations should not sell product or services, which can negatively affect the society