Choose an airline or an aircraft manufacturer using online, social media, and/or
ID: 393747 • Letter: C
Question
Choose an airline or an aircraft manufacturer using online, social media, and/or mobile marketing. If you happen to work for one, interview one of the employees involved in online/social media/mobile marketing. Otherwise, research (i.e. by analyzing the airline or aircraft manufacturer’s mobile marketing efforts via public and other available sources) to learn how the business uses these marketing activities and discuss their satisfaction with them.
Instructions
Develop a presentation which describes mobile marketing in general and its advantages and disadvantages. Prepare your presentation as if you were to present it to an aviation industry representative. Include examples of mobile marketing success stories and connect them to your chosen airline/aircraft manufacturer; how your chosen business could use mobile marketing and benefit more from it. Post your presentation on this discussion board.
After making your initial posting on the fourth day of the module at the latest, review the FTC’s guidelines (Links to an external site.)Links to an external site. on disclosure in online, social media, and mobile advertisements and be sure to comment on at least two other postings from the following perspective:
Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium for the aviation industry (for example your chosen airline/aircraft manufacturer)?
Explanation / Answer
Mobile marketing has been creating a great impact on each and every industry as mobile has proven to be one of the most influential device that is being used as a tool for improvement in service marketing. Are using mobile devices directly increases the quality of overall availability of operational capabilities for an organisation, this type of implementation can vary widely affect its adaptability and serviceability in respect a marketing environment. Mobile devices are highly influential as they provide customised approach of service provision which could be further expanded to be used with collaboration of traditional and modern marketing approaches.
As most of the promotional programs are based on social media and social media is directly related to smartphone industry, using smartphone as a tool to influence the customers and providing adequate support to the operation capabilities for the organisation to implement such specific type of structure in organising mobile phone page promotion programs for the specific industry.
Mobile technology implementation in to the organisation as well as uses of Advanced technology such as internet based service provision services are the very widely affecting knowledge Management services which have to be understood by each and every organisation. By using these approaches impact of Mobile technology can be verified Lee utilise. Each and every organisation is moving towards internet-based operational service, living with availability of mobile devices as well as providing adequate support to the overall information gained by the organisation is most essential part to reduce the impact of the specific tools.
Information exchange as well as interaction with the customer requires proper implementation of company oriented approach for providing better structure of different available resources regarding Mobile marketing and knowledge management. Knowing the level of implementation for the Mobile Technologies can improve the interaction with the customer at a very wide scale. Providing information of the specific organisation over the internet as well as other Mobile mediums such as implementation in mobile application please devices can also increase the chances of interaction with the customer which would definitely provide a positive impact on the overall serviceability of the organisation.
Mobile hub can be defined as a cluster of different technological as well as media consolidation for operational activities of the company. Mobile hub is very essential for any organisation operating in current state as it provides control over Mobile presence of the organisation which is the most essential part of doing business in current market scenario.
By implementing specific strategies using the Mobile hub and operating the Mobile hub for improving the availability of different options for the organisation as well as to provide better information and service to the customer regarding our products generated by the company can be very beneficial for the overall revenue generation for the organisation.
Implementing change regarding Mobile Technologies is a tough task to be managed inside your organisation. Successfully managing a change from traditional to the Mobile marketing structure companies have to go through upgrading technologically advance hardware which is used by the organisation as well as setting up a Mobile hub for the company would also be a great effort in increasing the overall availability of approaches as well as positive approaches for the organisation. This type of approach also ensure that better management and adequate support structure is available for the company while changing it to the Mobile structure and improving the online presence of the specific organisation.
Implementation of paid media promotional program would definitely benefit the company in this is specific situation. In this specific situation client does not have enough money to run the ads all over the year where implementation of paid media program using influence of techniques of creating combination of multi medium based promotion system over the most beneficial.
Implementation of a paid model would provide additional support to the overall market presence of the specific company where availability of promotional programs on mainstream media would create a better recognition of the company. In its operating environment. Availability of options would also differ according to the availability of opportunities for the organisation to influence the customer using their intuitive approach in promotions over television best promotional platforms.
Managing the program of social media based promotions as well as other online promotions would reduce the cost of the overall promotion programme by a huge margin but provide a great reach to the company as availability of the specific options increased adaptability through implementation of promotional plan in different type of devices such as mobile devices and over the internet media platforms. The social mediums would also provide positive approach to consistently changing environment where a good promotional program is very widely shared for free of cost by the people improving the availability of promotional opportunities for the company and reducing the overall cost involved in Operation.
Combination promotion based on television and social medium cenvatable the company to earn the promotional mediums. Mouth to mouth publicity as well as providing qualitative content to the people would automatically increase the chances of promotions by spreading out the information due to reliability. Constant sharing over the social media platforms would enable the company to influence a certain group of people as social media tools have availability of targeting the required audiences.
By using the combination of above Tools and techniques, client can increase the level of promotion by maintaining the cost in operation of the promotional strategy as well as influencing the customers in a better way.
Example - United airlines.
Social media works in business to business market place as it provides adequate information about the company background and helps in research for increasing the trustworthiness of a company regarding other companies. It is not very widely used in B2B marketing but still social media plays an important role of providing adequate information about the trustworthiness as well as social standard of the company which could be very beneficial while making deals with the company in terms of social marketing as well as by creating good relations with other company and project in your company as an ethical to avoid any specific consequence of joining or collaborating with any company which is not socially respected.
To build a relationship with the business buyers I would definitely use social media as a main marketing tool. By targeting the specific market segment and projecting my products using different tools available over the social media would be the most appropriate way to create a relationship with the business buyers. This type of approach would help my company to go more productively as well as to assess statistics gained by the social media and implementation of life simulation of available trends which would affect my company's sale by a huge margin.
Some basic Strategies for the social media marketing would be as follows
• Identification of the business goals
• Identification of the ideal customers
• Researching the competition
• Choosing the different channel as well as the advertisement tactics
• Creating content according to the company's profile
• Allocation of budget as well as resources
• Deciding a medium to advertise.
Example - United Airlines
United Airlines has been consistently growing in American environment. Their availability of low cost operational approach in the American government has definitely availed them to maintain better standard by using their physiological segmentation.
This is specific type of approach is essential for United Airlines to maintain better standard operation as well as to provide their vast available services in United States as well as in the international environment. United Airlines has been very successful in its operating structure.
Expansion of the services on the basis of basic economy as well as expanding the economic classes to economy Plus and providing rewards to the customers has been the Prime motivating as well as business orienting criteria of united Airlines to create a strong customer base. Buy separately operating United Express as a branch of United Airlines in United States of America they have strictly captured the market segment. Holding world best segments in business operations and operating Polaris business as well as premium + type of plants in their flight has increased their profit margin buy used scale. This type of availability is maintained by a fleet of 754 flights in operation for United Airlines.
This approach enables United Airlines to generate revenues from their high paying customers and to directly follow the physiological segmentation by creating value for the economy customers as well as improving the availability of market operations by using high paying customers as a tool for revenue generation.
All in all we can say that united Airlines has successfully created a change in its operating environment by benefiting the environment in a positive manner for providing better availability of approaches increasing adaptability towards the culture of United States of America as well as changing trends in international environment for changing its business.
P.S. - please leave a comment, if any explanation is needed.