Pls dont copy paste it from Internet or Chegg. I need unique solution, else I wi
ID: 394612 • Letter: P
Question
Pls dont copy paste it from Internet or Chegg. I need unique solution, else I will not rate it and will report it to CHEGG
Assignment Topic: Personas medical devices. The team is considering using personas for their next project. However, no one in the team has used them before. Your task is to prepare a report for the development team on whether or not they should use personas in the project. Issues you should address in your report. What are personas and why are they used? What are the pros and cons of using personas? . Have any researchers used personas in this domain (ie., medical devices) before? If so, what did they do and what did they find? What are your recommendations to the team about using personas in the project (i.e., should they use personas in the project)? a Due to the safety critical nature of medical devices (i.e., malfunction may result in death or se- rious injury), the team is most concerned with using techniques that will get the best outcomes for the projectExplanation / Answer
- Personas or user personas are a useful tool in product design and development. They are the theoretical model of expected real life users. For example, a medical device such as X-ray machine may require a persona of a radiologist. This persona will include his/her characteristics, demographics, preferences, behaviors and other attributes.
Personas are based on what the marketers or designers see as the potential users. By creating these personas, the development team can create user experience and interfaces that will be most suitable for their target category. This helps in making the product as user friendly as possible and reduce the risk of product failure due to poor user experience.
- Personas are often created based on what the marketers, developers, designers view as the ideal customers. As a result there are some advantages and disadvantages of using personas. The advantages are
While there are these benefits, there are also certain drawbacks of using personas. They are
- From searching online record I have found that there are several companies that manufacture medical devices and they use persona for their UX design. One such example is Starfish Medical. In their article labelled “The user experience (UX) design process for medical devices: research” the author Kimberly Nguyen mentions that the organization uses personas to create and prepare scenarios and assess the fitment. This process result in to the creation of overall product requirement.
- My recommendation to the team about using personas in the project is that with medical devices we have a higher degree of responsibility. Thus it is important to choose the right personas for design and development purpose. While other industries may spend X amount of time in developing the user personas, as a medical industry we need to spend 2X time to develop the personas. If their project allows such timeline, then we could make real differences in the project.