Social Media - Too Much Noise? How can businesses leverage social media effectiv
ID: 395453 • Letter: S
Question
Social Media - Too Much Noise?
How can businesses leverage social media effectively while "avoiding the clutter"? Why is it important for businesses and marketers to watch and listen before engaging on social media? How can third party applications help businesses with profile aggregation? Why should Facebook not be used as a news release?
Your initial post should be a minimum of 250-300 words in APA format. Support your explanations and analysis with the required text, citing specific examples.
Explanation / Answer
Social media as a tool to be used by businesses only if businesses understand the underlying audience that they want to Target. This understanding demands that businesses should invest resources in understanding the needs of the target audience. That is to watch and listen before engaging on socail media. This engagement makes sure that the designed social media communications are able to convey the message effectively and to the right audiences. For this engagement various third party application that provide companies a comprehensive analysis on the audience, demographic and needs through use of various analytics platforms and technologies. These applications help to make evidence based informed decision making by providing profile aggregation. Social media sites such as Facebook should not be used as a news release as this containes a wide variety of social media users that may react negatively to a news leading to a unhealthy discussion that can cause damag to the organisation