Question #1) Go to the company website for REI (www.rei.com). Click on the Stewa
ID: 395925 • Letter: Q
Question
Question #1) Go to the company website for REI (www.rei.com). Click on the Stewardship tab, and then click on some of the tabs below to learn more about the company’s culture and values. What are the key features of its culture? Do features of REI’s culture influence the company’s ethical practices? If so, how?
Questions #2) Based on what you learned about REI from answering the previous question, how do you think the company’s culture affects its ability to execute strategy and operate with excellence?
Explanation / Answer
Answer
1.key features of REI's cultural environment:
* customers are priority
* fair and equitable treatment to the employees
* Consciousness towards environment
* Open to diversity and no discrimination.
* Honesty, integrity and consistency in management, change is brought for the betterment of the organisation.
* Reducing natural resources consumption to protect and preserve environment.
These features promote the ethical conduct and practices in REI, in a positive way making the employees committed and engaged to their work, team spirit and respect to each member. These ethical practices promote diversified people to work together with cooperation to achieve the goals of the organisation. These ethical values help to promote environmental sustainability and prioritising customers will results in larger base of potential customers gaining large market share.
2. The ethical standards and practices of the ERI, influence it's ability to execute strategies and operate with excellence by aligning the personal goals of employees to the organisational goals. Concern towards employees make them to stay committed and motivated to perform on their tasks, resulting in high productivity. It's ethical culture helps in attaining the excellence by utilising natural resources of energy efficiently and preserving the environment. These values help them to find and build relationships with ethical and right supplying companies, embracing change to be better with focus on integrity, transparency and honesty helps them to grow, REI believes in ethical management.