Mary Wilson is a 31-year-old wife and mother who wants to start her own company.
ID: 396169 • Letter: M
Question
Mary Wilson is a 31-year-old wife and mother who wants to start her own company. She has no previous business experience but has an idea for marketing an animal-grooming service, with an approach similar to that used for pizza delivery. When a customer calls, she will arrive in a van in less than 30 minutes and will provide the grooming service. Many of her friends think the idea has promise but dismiss her efforts to seriously discuss the venture. However, Wilson is not discouraged; she plans to purchase the van and the necessary grooming equipment.
Please respond to the following questions:
1. What target market or markets can you identify for Wilson? How could she forecast sales for her service in each market?
2. What advantage does her business have over existing grooming businesses?
3. What business name and promotional strategy would you suggest that Wilson use? (Be creative!)
Explanation / Answer
1. There are mainly two market appear for this service .One is the elderly and handicaped who are not able to take their pets to the gromming salons. the other market is those customers who do not like leaving their pets in a shop all day because the animal get nervous. wilson may also be able to serve some of the overload that periodically builds up in gromming shops.
Forecasting sales will be difficult prior to bugenning operations. However, wilson may be able to obtain secondary data on pet ownership from the local library. with an estimate of what market share she might expect, a sales forecast could be generated.
2. The biggest advantages of wilson services is the time factor. A client can have a service performed very soon after identifying the need. the owner can also be availbale at the grooming van to offer gromming instructions. The customer doesnot incur transportation cost or the inconvinenece of transporting the pet.
3. I think the business name that wilson use is All breed mobile grooming, presently the word of mouth is the best way of promotion. the outside of the mobile van could be used for promotion. the painting would need to be done profesionally. AN advertisement in the yellow pages also work and tv commercial should add advantages.