Matson (www.matson.com) is known as a shipping container company and they are go
ID: 398413 • Letter: M
Question
Matson (www.matson.com) is known as a shipping container company and they are going to provide 50 retired containers to Habitat for Humanity to provide low incoming housing in Oakland and Long Beach. The local governments have provided land and Matson will provide the containers. The conversion will be done by Habitat for Humanity.
Create a name and tagline for the project. Create a marketing plan and you want to help raise awareness about the program so that it will become a repeatable program in communities around the country. The budget is small, but the initiative is already getting lots of attention from the press. What would a PR media kit look like?
Explanation / Answer
Answer
Name of the project: project rehab Matson
Tagline: giving humanity a shelter.
Marketing plan: marketing plan involves the objective of the Matson to start this initiative, which includes campaigns, and creating awareness through those campaigns by letting the community members and employees participate, create banners and advertising on social media platforms to spread the initiative to a larger audience and make a greater impact on the society. Campaign will be conducted for 3 days at a popular places and promotions will be made through website of the company, YouTube vedios, newspaper and television advertisement. Based on the budget.
PRmedia kit: a pre-packaged set of promotional materials of a person or persons represented for promotional use. These kitss are often distributed to announce the release of a new product or service or during a news conference at which announcements are being made. In this case it will include the company's goals to distribute containers and government personnel providing assurance infront of the media and audience regarding the grant of land