Please answer directly BE ORIGINAL 1. Give three examples of how a company might
ID: 398537 • Letter: P
Question
Please answer directly
BE ORIGINAL
1. Give three examples of how a company might target products to children in an ethical way. Discuss why these would be effective.
2. Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions. It can be said that Tide employs a preemptive cannibalization strategy in generating line extensions. What does this mean? Why do they choose to use this strategy? Thinking of your final project company, would this strategy work for you- why or why not?
3. As a brand manager, you would like to have your brand (brand name) be protectable. Explain what you mean by “protectable” and give an illustration.
4. Randall Ringer and Michael Thibodeau see narrative branding as based on deep metaphors that connect to people’s memories, associations, and stories. Briefly describe their framework for a brand story. Create a brand story for a well-known campaign.
5. Simpsons, a manufacturer of air conditioners, finds that its sales potential is less than its market potential even when it spends a sufficient amount on advertisements and after sale services. What is the basic reason behind such an observation by the marketers of Simpsons? Discuss how to deal with this issue.
Explanation / Answer
1. Three ways of marketing to children
(A) We can spent money through advertisement in different kids channel which were watched frequently and in between the kids movies. also shown through internet.
(B) Sponsorship to schools through quiz, debate and seminars etc where we can promote our product and will make the kids aware about the product.
(C) Product demonstrations near childen's park, kids shopping area, cinema halls etc to attract the kids where kids movement is maximum.
2. Cannibalization strategy is the decrease of one product after launching another product in same product line. Tide detergent implement the strategy to modify the product time to time to compete with the competition.
3. brand name protection deals with protecting your brand, brand name, logo, tag line from the competitiors from taking advantage of your brand. you can protect your brand in number of ways includes registratin of the name, use ip Protection, create trademark of the product etc
4. Brand narration or story describes the brand positioning. the story contains metaphors which connect to the target customers, roles and relationship the brand plays in the lives of consumers.
5. Simpsons company finds its sale decreased in the market though market potential is high may be the reason of new technology in air conditioned sector, competitors strategy, changing customer's choice, new entrants with huge advertisement to create brand. we need to ubdate our product every time to match with the competitors brand liker recently new technology came as " Inverter AC". so to cope with the competition we need to modify our brand with Inverter AC implementation.