Case Study: Tasting Success\" 1.)Read the assigned case analysis. 2.)Discuss whi
ID: 399455 • Letter: C
Question
Case Study: Tasting Success"
1.)Read the assigned case analysis.
2.)Discuss which decisions in the case were could be considered structured on unstructured problems. Discuss the role of intuition in decision-making. Student is able to elaborate in-depth discussions of the use of structured and unstructured decision-making tools to accomplish strategic goals and outcomes.
3.)Discuss the application of any one of the quantitative decision-making aids
4.)Discuss the observable organizational capabilities to manage change and innovation, and make additional recommendations.
5.)Research a minimum of two (2) additional references from journals on any of the topics discussed in the case study
6.)Submit the paper following APA standards
7.)Use the traditional introduction + body + conclusion outline
Answer throughly Original source never used before.
Copy and paste answer please not attachment
Case Application #3 Tasting Success 63 The Coca-Cola Company (Coke) is in a league by itself. As the world's largest and number one nonalcoholic beverage company, Coke makes or licenses more than 3,500 drinks in more than 200 countries. Coke has built 15 billion-dollar brands and also claims four of the top five soft-drink brands (Coke, Diet Coke, Fanta, and Sprite). Each year since 2001, global brand consulting firm Interbrand, in conjunction with Bloomberg BusinessWeek, has identified Coke as the number one best global brand. Coke's executives and managers are focusing on ambitious, long-term growth for the company- doubling Coke's business by 2020. A big part of achieving this goal is building up its Simply Orange juice business into a powerful global juice brand. Decision making is playing a crucial role as managers try to beat rival PepsiCo, which has a 40 percent market share in the not-from-concentrate juice category compared to Coke's 28 percent share. And those managers aren't leaving anything to chance in this hot-umm, cold-pursuit! Orange Juice and the 1 Quintillion Decisions needed to deliver it! You'd think that making orange juice (OJ) would be relatively simple-pick, squeeze, pour. While that would probably be the case in your own kitchen, in Coke's case, that glass of 100 percent OJ is possible only through the use of satellite images, complex mathematical algorithms, and a pipeline solely for the purpose of transporting juice. The purchasing director for Coke's massive Florida juice packaging facility says that when you're dealing with "Mother Nature," standardization is a huge problem. Yet, standardization is what it takes for Coke to make this work profitably. And producing a juice beverage is far more complicated than bottling sodaExplanation / Answer
(2) Structured problems have a set of well-defined goals, alternatives, and constraints. Contrary to this, unstructured problems do not have finite set of alternatives and solutions. In the given case, unstructured problem would include the management decision to expand their juice business. It would be considered as unstructured decision, because there are not finite alternatives and constraints for the decision. This decision would rely on several external factors like customer preference, climate, and crop yields which are dynamic variables. Contrary to this, the structured problem would include marinating the consistency of the juice using the algorithm.
Intuition plays an important role in the decision-making process especially in case of unstructured problems. In rapidly changing environment, a manager cannot take a decision merely on the basis of past data and trends. They need to use their intuition while making such decision, rather than using a rational approach.
(3) There are several quantitative decision-making aids that would help Coke with their decision making problems. One of such quantitative decision-making aid would include “theory of constraint” model. It would enable the company in identifying the current constraints existing in the system and prioritizing them. In this way, they can identify, assess, and address the problems related to the production of orange juice.
(4) Currently Coke has the following organizational capabilities to manage change and innovation- knowledge and technical-know how, Black Book Model, efficient transportation and supplier management system.
Coke can enhance its organizational capabilities further by making their production system flexible and responsive to market demand. Besides, they can also patent/license the unique composition of their juice to prevent the competitors from copying their product or business structure.
Klein, G. (2003) Intuition at work: Why developing your gut instincts will make you better at what you do?, Currency, Doubleday, New York 2003
Collis, D.J. (1994) Research Note: How Valuable are Organisational Capabilities? Strategic Management Journal, 15 (2), pp. 143-152