The best definition of repositioning as it pertains to brand is ________________
ID: 399748 • Letter: T
Question
The best definition of repositioning as it pertains to brand is _________________________.
a)
that it occurs when customers do not look at a product the way you expect them to.
b)
that it is a selective error.
c)
that it occurs when a marketer wants to change consumers' perception of a brand.
d)
that it is an institutional brand.
e)
that it reflects pioneering.
a)
that it occurs when customers do not look at a product the way you expect them to.
b)
that it is a selective error.
c)
that it occurs when a marketer wants to change consumers' perception of a brand.
d)
that it is an institutional brand.
e)
that it reflects pioneering.
Explanation / Answer
Correct answer is c) that occurs when a marketer wants to change consumer's perception of a brand
Reposition in respect of brand means a firm want to reposition (change) the perception of the brand in the market, the value, quality and usefulness of the brand in the view of customers.