The company this will be written about is \"MCDONALD\'S\". Project Details: Desi
ID: 403728 • Letter: T
Question
The company this will be written about is "MCDONALD'S".
Project Details:
Design your report for an adult audience using a formal academic writing style. The paper must follow all APA formatting requirements including the requirements for in-text citations and references.
Individual Research Project Instructions:
Your goal for this is to capture information about resources %u2013 books, articles, websites and the like - that you may want to use when you sit down to write your paper. Because your paper is about corporate responsibility you will want to identify sources, in addition to those about the organization that you have selected, about ethics or ethical standards. Record basic information about the resource (author, title, publisher, date, etc.) that will help you prepare your reference list. Also, you want to capture notes about what the author says (content) and whether or not you think this resource is a work of quality (assessing the credibility).
1. Identify at least six quality resources (books, periodicals, websites, etc.) that address the history, background, and overview of the company and the behavior you are examining.
2. Prepare a one to two (1-2) paragraph annotation for each of your six sources. Your annotation should include a description of the information provided within the resource and an evaluation of its quality and/or credibility. The source citation must follow the guidelines established in the APA style guide.
PLEASE ONLY DO THIS IF YOU ARE DECENT WRITTER IN ANIMATED BIBLYOGRAPHY. THANK YOU!! 5 Stars will be awarded to good answers!!
Explanation / Answer
McDonalds founder Ray Kroc built the company on the principle of giving back to the communities in which they do business. That same basic philosophy still holds true at McDonald today. A McDonald franchisee and his/her team can be found supporting various local schools, youth athletic teams, senior citizens groups, safety awareness campaigns, literacy programs, environmental projects and other local fundraising initiatives in their communities.
MCDONALD'S VALUES - WHAT WE DO AND HOW WE DO IT
We place the customer experience at the core of all we do
Our customers are the reason for our existence. We demonstrate our
appreciation by providing them with high quality food and superior service, in a
clean, welcoming environment, at a great value. Our goal is QSC&V for each
and every customer, each and every time.
We are committed to our people
We provide opportunity, nurture talent, develop leaders and reward
achievement. We believe that a team of well-trained individuals with diverse
backgrounds and experiences, working together in an environment that fosters
respect and drives high levels of engagement, is essential to our continued
success.
We believe in the McDonalds System
McDonalds business model, depicted by the three-legged stool of
owner/operators, suppliers, and company employees, is our foundation, and
the balance of interests among the three groups is key.
We operate our business ethically
Sound ethics is good business. At McDonalds, we hold ourselves and conduct
our business to high standards of fairness, honesty, and integrity. We are
individually accountable and collectively responsible.
We give back to our communities
We take seriously the responsibilities that come with being a leader. We help
our customers build better communities, support Ronald McDonald House
Charities, and leverage our size, scope and resources to help make the world a
better place.
We grow our business profitably
McDonalds is a publicly traded company. As such, we work to provide
sustained profitable growth for our shareholders. This requires a continuing
focus on our customers and the health of our system.
We strive continually to improve
We are a learning organization that aims to anticipate and respond to changing
customer, employee and system needs through constant evolution and
innovation.
At McDonalds, being a responsible company means living our values to enable us to serve food responsibly and work toward a sustainable future. I am proud to lead a company that supports its values with the actions described in this report. At the same time, I know that we can do better. We have learned some very important things over the years. We understand that acting responsibly is not just the right thing to do, but the smart thing to do for our business and that there is always room for improvement. Continuously improving our social and environmental performance is a key ingredient to our continued success as a company and central to our commitment to using our size and scope to make the world a better place.
Environmental responsibility has long been a key component of our commitment to corporate responsibility. In 1990, we first established our Global Environmental Commitment, and since then, we have been seeking out, and acting on, ways to enhance our environmental performance. For example, we continue to seek additional ways to enhance energy efficiency in our restaurants. Resource conservation is a top issue for business and society. More efficient use of energy helps us save money and reduces our environmental impact. To me, that is what corporate responsibility is all about - finding the intersection of doing good for society and doing good for our business.
Jim Skinner
Chief Executive Officer
McDonalds footprint is significant. So too are the opportunities and expectations. With approximately 1.8 million employees working for McDonalds and over 5,000 franchisees, thousands of committed suppliers and the more than 69 million customers who visit us every single day in 118 countries, we can use our scale, scope and talent to make a positive difference in the world. Together for good.
J.C. Gonzalez-Mendez
Senior Vice President, Global Corporate Social Responsibility, Sustainability & Philanthropy
Social Responsibility is not a program that begins and ends. Acting responsibly has always been a part of who we are and will continue to be the way McDonalds does business. Its an ongoing commitment, said McDonalds CEO Jim Cantalupo. I am proud of what our company has accomplished, and we continue to do more.
Reference source:
http://www.corporateregister.com/a10723/mcglob08-csr-us.pdf
http://www.fcsr.pl/members/mcdonald/
http://www.crmcdonalds.com/publish/csr/home/report/overview.printreport.h
http://www.mcdonaldsindia.net/Corporate-Social-Responsibility.aspx
http://www.fcsr.pl/members/mcdonald/
www.csrwire.com/members/12873-McDonald-s-Corporation%u200E