Subject: Business Strategy Note: Please dont write from internet there are answe
ID: 409908 • Letter: S
Question
Subject: Business Strategy
Note: Please dont write from internet there are answer in chegg but that is incorrect this is my 10 time i published this question.
3.1- Plan at least two alternative strategies, based on the strategic options available with Ansoff’s matrix e.g. for product development their strategy could be to introduce a new range of flavoured hot drinks or for market development their strategy could be to open a Starbucks coffee shop in an area of the UAE where the brand is not present at the moment, which are in line with Starbucks mission and objectives. You then need to review whether the growth strategies you have come with against whether they are feasible, suitable and acceptable to the business.
Explanation / Answer
The two alternatives strategies for product development are as follows:
1. To do a successful product development the major important Ansoff’s strategic aspects is to investigate and to do research on the latest technologies for the new implementation process in Starbucks so that the business works properly with the innovative strategies and all other criteria’s get feasible and acceptable for the growth of the business.
2. The second important strategy for product development is to do research on the customer needs for the particular area of the product development, the strategies are required to be planned based on the demographics and Geographic’s. It will help Starbucks to excel the height in business. If the customer needs are well justified then it will help the organization to target the market as per the demand and simultaneously the business process will also remain focused.