The Chief Marketing Officer of a major wireless carrier based in South America h
ID: 411218 • Letter: T
Question
The Chief Marketing Officer of a major wireless carrier based in South America has told your team it is facing a subscriber defection problem. Over the past 18 months, subscriber loss has increased from 2% per month to 4% per month. The Chief Marketing Officer has asked you to lead a team to help turn around the situation and reverse the trend back to 2% loss per month within the next 18-24 months. The Chief Marketing Officer believes that a big part of the solution will be software upgrades. What type of enterprise software upgrades do you think could help reduce subscriber losses?
Explanation / Answer
The most essential elements of the service the customers want, are network speeds and throughput. The company needs to invest in telecom network with latest technologies to add dynamism and flexibility to the system to take advantage of any opportunity that comes by. It also needs to be agile enough to take technological advantage from the Over the Top ( OTT) players that offer high class service at minimal prices. For enabling this change, proprietary programs ( which are closed source programs that are owned by a developer and can not be altered) should be replaced with open source programs ( More flexible, agile, cost effective and versatile ) for gaining competitive advantage.