Conduct some research on product reliability. look for a product or process that
ID: 412087 • Letter: C
Question
Conduct some research on product reliability. look for a product or process that went wrong! Research and report on an instance or situation that occurred within the last two years where the reliability program failed, where quality assurance failed, where customer needs and expectations were not met. Important: This instance or situation can involve a product, a service or a process. In your report, you should provide the following:(1) Identify and describe the organization or industry.(2) Describe the situation where the reliability program failed.(3) Identify the phase of the life cycle for this product, service or process.(4) Identify and describe the reliability aspect or aspects involved in this failure. (5)Relate how this instance or situation affected customer expectations.(6) How was the organization’s or industry’s business affected? (6)In conclusion, how might a Six Sigma team have prevented this failure from occurring?(7) What type of FMEA would a Six Sigma team use in this case and how?
Explanation / Answer
Product- crystal Pepsi
Company- Pepsi Company
Industry- beverage
About- In 1992, Pepsi propelled another dry pop called "crystal Pepsi". Customers needed purity and Pepsi trusted a reasonable soda without colour was the appropriate response as it impliedpurity and wellbeing. Pepsi showcased the new equation as sans caffeine, unadulterated contrasting option to the exemplary rosy dark colour ordinary colas. At the time, soda items were gathering a negative unfortunate picture and buyers favoured more healthy options like natural juices.
The company promoted the product as a healthy and pure diet beverage. Its $40 million advertising campaign included permission to use Van Halen’s hit song Right Now in TV advertisements. Market tests at the time gave Crystal Pepsi such a positive outlook that Coca-Cola released Tab Clear to compete with it. While sales over the first year were a strong $470 million, many of the purchases were likely due to curiosity. Not only were consumers not convinced by Pepsi’s health angle, but many cola-drinkers expected a darker beverage.
Phase- in the introductory stage product got failed.
Aspects involved in failure-
The first reason was due to competition with Coca-Cola whereby this new idea was intended to obtain a great deal of attention from the market. PepsiCo has been head-to-head positioning with Coca-Cola for many years and thus, they were considering differentiation positioning to expand their business.
The second simple reason was it does not taste good.
Business effect-