Students choose company they will develop their business plan on or present the
ID: 413399 • Letter: S
Question
Students choose company they will develop their business plan on or present the business idea for their proposed company. Homework (Company, Business Description section of the business plan) . This assignment explores developing a business idea as the foundation of your business plan You must describe the company business (service or product provided by the company or if you want to develop a business plan for our on company, describe the company name, and the service or product for your company
Explanation / Answer
Ans: Company name: FRUVEG.com (FRUITS AND VEGETABLE AT YOUR DOORSTEP)
FRUVEG will be providing fresh vegetables and fruits fresh from farm at the doorstep of the customer.
Its a website wherein the customer can order vegetables and fruits online. Compare the prices of products with market and experience a free delivery service.There will be no middleman in between. Basically it will handle the supply chain of transporting these items to the customer directly.
Features of the product:
1. Fresh product 2. Available at your doorstep 3. Free delivery for orders above three items 4. Easy payment
Need:
Traditional way of buying vegetables and fruits is by visiting the market place and selecting the needed items and standing in the que to pay for the product. Customer money and time is wasted on travelling and waiting in the que. Online purchase will be hassle free with no waiting and easy pickups with a click. The money paid for travelling can be paid for the delivery.
Target Market: It can be anyone who consumes Fruits and vegetables on a daily basis. But target people will be above age 18 (male or female).
Plan:
Online portal will be linked with sellers. When a customer will place an order the seller of that location will get a order of purchase. The delivery boy of the company will connect with the seller and deliver the product to the customer. The company will be charging for delivery charges from the customer and the seller. This system will also help seller to increase their sale. Every sellers of different location will be linked to a delivery team of the company. This delivery team members will be headed by Area manager. Area Manager will be reporting of sale to Zonal Manager and The zonal Manager will report to the Head of supply chain.
Promotional aspects: Promotion will be done through ADs and Bill boards ,newspaper advertising etc..
Competitors: The major competition will be from local vegetable market and other online websites