Considering the need for emotional connection with customers, how does this vita
ID: 416826 • Letter: C
Question
Considering the need for emotional connection with customers, how does this vital component of branding relate to the three ways to 'jumpstart' your brand?
3 Ways to JumpStart your Brand
1. Understand Brand Strategy
This is the marketing support for your brand; your connect with your customers. How do you understand their preferences expectations, and behavior?
2. Create a Brand Brief
This is your design and marketing plan which lays the foundation for long-term branding efforts. What is your mission? Who is your audience? What value are you offering?
3. Perform Internal and External Audits
Evaluate whether your branding efforts are in line with both the value you are providing consumers, and whether you are appropriately meeting the needs of your audience and the competitive landscape.
Explanation / Answer
The need for emotional connection with the customers for the branding process is important. Connecting emotionally means creating an urge in the minds of the customer to buy a product of that brand. They trust the brand blindly and feel it a necessity to buy any product that the brand launches. This feeling is created by making an emotional connection with the customers. It can be done by making a personal connection with the customers and not considering them only a consumer from whom profits are to be derived.
Understanding brand strategy: This is the initial step to bring a brand in the market. For this step it is essential to understand the customers choice of one product over another. Their preferences of quality, types, designs, colours, sizes etc. What they expect from a product in the market has to be analysed. To what extent they can spend on the product of their choice and need. Their behaviours to the quality or price raise and how a successful strategy will be created according to it.
Creating a brand brief: to create a brand brief which involves creating a marketing plan and design. In this process understanding the audience for whom the branding has to be positioned is important. Creating the right brand with the right strategy in the right audience takes the product to a successful point. For this making an emotional connection with the customers is the key factor. It will be a difficult task to create a market with the customers after introducing the brand in the market hence the process is made easier to achieve by first understanding the customers mindset, what they expect from the product and then branding the product accordingly.
Performing internal and external audits: For branding a product in the market a thorough study of internal and external factors effecting it has to be made. These factors are effected by the consumer behaviours and hence the consumers play a vital role in making these audits. The branding of the product should be such that provides value to the product and makes it distinct from the market. This is possible only after the connection with the emotional side of the consumers that are to be targeted.