Please. Develop a minimum of 700-word section for your business model and strate

ID: 421462 • Letter: P

Question

Please.

Develop a minimum of 700-word section for your business model and strategic plan in which you add your strategies and tactics to implement and realize your objectives, measures, and targets.

Topic:

Magazine advertising has been around for a long time and for good reason: it’s a highly effective way to get your message in front of your target audience, an audience who is interested in hearing from you. This will not only be a magazine but a marketing of coupons and discounts from different business owners, which should be seen as an investment in advertising. Our objective is to give more visibility to the business, reach more customers and offer our services

Identify marketing and information technology as part of the strategies and tactics section of the business plan.

Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.

Determine the best possible options for evaluating the strategic plan.

Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization's corporate social responsibility.

Show, in this section, the possible implications of the triple bottom line (people, planet, profit) on the strategic plan and its implementation.

Explanation / Answer

Target audience

Age 18 to 45 years, literate, highly educated looking for more knowledge and ready to innovate, students, business persons, teachers, housewives, etc Target upmarket status conscious upper middle class and professionals.

Product

Online and offline magazine with a minimum subscription cost and access to multiple gift coupons and schemes with Quick-serve restaurant, multiplexes, coffee shops, retail malls, airlines etc

Promotion

Online, offline through community centers, social groups, online chats, blogs and social media like Facebook, LinkedIn and TV advertisements. Create hype by creating alliances and right young brand ambassadors like soccer players, singers, business personalities etc. Twitter and Instagram promotions.

Price

Minimum subscription price to evoke interest

Business alliances

Create business alliances with major airlines, QSR, hotels, retail brands, online shopping sites, multiplexes etc

Place

Offline at airports, in-flight, hotels, business houses, online on Facebook, LinkedIn, and link pages to the main website and easy to access the magazine. Availability of kindle friendly and tab friendly reading.

Content

Friendly upmarket content with fashion, business, a lot of free offers, leisure activities, customized with localized offers specific to town and cities. The cover story has to be national level. The link to coupon should link to the brand offers pages and give more information where required. The magazine should be peppy, young, happening, simple words and easy to read with a lot of excellent photographs and images.

Frequency

Print version fortnightly and online version weekly update some sections of a horoscope, fashion, daily events on a daily basis.

Monitoring

First, is content monitoring and data analytics online on a weekly basis will review the content modification required and need for similar content. A second method is a number of coupons used and the response received by partner brands to free offers. The third method of monitoring is the online comments and feedbacks and a number of followers opinion on Twitter and Instagram.

Ethical Issue

The content as to be as per the legal rules and laws. The content will be reviewed under the code of ethics and only content approved under the code of ethics will be published. The organization will not associate with any organization not signing or adhering to our code of ethics, which are based on following all laws, compliances, and legislation.

Environmental Concerns

The organization will try to use only recycled paper, avoid chemical use, reuse, reduce, and recycle all products. The organization will reduce carbon footprints by sending magazines only through partner flights and not use separate means of transportation. The magazine also devotes a section to encourage readers to contribute to ways of saving the planet. The organization will also support kids without homes and prevent abuse.

Manufacturing

The physical print will be recycled paper, using wind power energy where possible and technology which is environment-friendly. The people will be treated with respect and all labor laws will be adhered to as per countries laws. The company believes an employee is number one and will create ways to develop, train, and upgrade their skill sets. The organization will support employee empowerment policies and encourage their feedback on the content and also in-house manufacturing processes. Newer and planet-friendly technology will be used wherever possible. The employees will be encouraged and motivated to share methods to reduce wastage and come with new ideas. The organization will reward and implement ideas.

Corporate social responsibility

The organization is committed to UN global compact principle with respect to the planet people and human rights. The organization will find ways to do so consistently and constantly. The organization is particular about its non-discriminatory employment policies, supports a woman and encourages woman employment. The child labor laws are strictly followed. The organization supply chain ensures all suppliers adhere to the code of ethics.

Organization goals

The organization is committed to its online and offline customers which are more than 5 billion.