In-Class Activity Global Marketing Complete in pairs. Submit for points Q1, Lego
ID: 422130 • Letter: I
Question
In-Class Activity
Global Marketing
Complete in pairs. Submit for points
Q1, Lego Group manufactures and sells toys in Denmark. This is an example of:
A)Contract manufacturing
B)Licensing
C)Exporting
Q2, If a Swedish mobile phone manufacturer partners with a telecommunications company from another country, this would be a:
A)Licensing agreement
B)Contract manufacturing
C)Joint ownership
Q3, A company in China knows how to make rubber soles for athletic shoes at a low cost. They could help a British company save money on supplies to make their athletic shoes under what type of arrangement?
A)Exchanging know-how
B)Management contracting
C)Licensing agreement
Q4, A company in Thailand makes a ramen noodle product that an American food distributor wants to sell to grocery stores. This can be accomplished through:
A)Licensing
B)Exporting
C)Joint ownership
Q5, The American company that made the super hero movie also made action figures from characters in the movie. To sell the action figures in five other countries, what is needed?
A)Joint ownership
B)Exporting
C)Licensing
Explanation / Answer
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1. Lego Group manufactures and sells toys in Denmark. This is an example of ”Licensing”.
Hence, The correct option is (B)"Licensing". As even selling toys or products in one's own country also requires a license in order to carry out the business operations.
2. If a Swedish mobile phone manufacturer partners with a telecommunications company from another country, this would be a: “Contract Manufacturing”.
Hence, The correct option is (B)"Contract Management". As the Swedish mobile phone manufacturing company wants to minimize their production cost by the mode of contract management to ensure productivity in order to reach the organizational goal.
3. A company in China knows how to make rubber soles for athletic shoes at a low cost. They could help a British company save money on supplies to make their athletic shoes under the arrangement of "Management Contracting".
Hence, The correct option is (B)"Management Contracting". As the Chinese company will function on the part of the British company for an exchange of the fee.
4. A company in Thailand makes a ramen noodle product that an American food distributor wants to sell to grocery stores. This can be accomplished through "Licensing".
Hence, The correct option is (A)"Licensing".In order to sell another company's product one needs to take permission as well as a license from that particular company to sell out their products.
5. The American company that made the superhero movie also made action figures from characters in the movie. To sell the action figures in five other countries, "Exporting" is needed.
Hence, The correct option is (B)"Exporting". As the American company needs to Export their action figures in order to sell it in five countries.