For the following exercise define, 1. Define what type of scale to use in each o
ID: 423973 • Letter: F
Question
For the following exercise define,
1. Define what type of scale to use in each of the research question if applicable.
The retail advertising manager of a major metropolitan newspaper
Management Dilemma: Should advertising rates be revised?
Management Question: Should the advertising rates be revised, by how much, and what gains are expected from the revision?
Research Questions: (1) What are the rates of competing publications? (2) What should the differentials between rates for different ‘positions’ be? (3) What impact will a rate increase have on the demand for advertising? (4) What should the revised advertising tariff structure be?
Explanation / Answer
The points given in the triangle can be explained as follows:
A. Discover the management dilemma:
There might be many situations which management of a company might come across which may stump them. Finding out what exactly is causing a dilemma in the mind of the management, asking queries and coming up with a clear picture in your head regarding what exactly is causing a worrisome situation would be the first step in research.
B.Define the management question:
There will be many cases where the dilemma in the managements's heads are an array of misarranged thoughts with no clarity. After a thorough discussion with the management a defined structure can be created so as to how the problem needs to be approached.
C.Define the research question:
Now that the managent question is presented to you in a defined way, what needs to be done to solve it is clear in your head. The process of framing management problem solving specific research question can be started. It should be noted that not all research will solve the managements's problem , but the brainstorming will definitely make the final solution more specific.
D.Refine the research question:
After a variety of questions are present, research can be conducted to find out the answers to these questions. Each question and answer and their relevance to the management questions will help to weed out unnecessary questions.
It should be noted that the process of refinement is slow and has multiple step and the researcher must be patient in the stage of refinement.