Topics: what technology affect customers when purchasing a travel through mobile
ID: 424623 • Letter: T
Question
Topics:
what technology affect customers when purchasing a travel through mobile phone
Digital management based on e-business strategies in tourism
Write a Conference Proposal? paper
Use of seven sources, four of which must be academic peer-reviewed sources - Original and complex thesis statement presented in the introduction - Address counterarguments and counterclaims - Provide context for the topic, including exigency - - Paragraph-level organization should support the overall objective of the project - Use language, sources, and rhetorical moves that appeal to the intended audience - Show awareness of the broader rhetorical context
Explanation / Answer
E-business Strategies in Tourism to Attract More Customer to Purchase and Experience
Member: Kartik Mehta
Introduction:
Now a days internet is no longer strange to us. Everything is becoming easy, smooth and reliable. Talking about the tourism, this industry is completely got evolved because of the tehchnologies and their flawless usage.
Digital Economy and it's application in the tourism sector:
There are lot of variables define/decide the tourism sector and it's growth. The main factors affecting the sector are as follow: Branding, Tours Packages, Adventure Sports list etc.
Technology and Strategies linked to it:
Some of the variable driving the business through mobile phone/online platform for tourism business are as follow:
1) Websites 2)E-Marketing 3)E-Branding
Website design is a concept and a tool to generate traffic on the web. There is one wine-glass plot theory as per the digital marketing concepts which exaggerate to imagine a Wine-glass in three parts: large(top), wide(middle) and narrow(bottom). All of these 3 stages implocates Reach, Engage and Conversion respectively.
A website should have the reachability to the target audience. It should not be like for example, A diseases patient should not land in the Tourism website. I.e. the website built for tourism should reach to the correct audience,which increases the chances to utilize the spend amount behing marketing/branding/technology by the owner.
Engage: This part deals with the user interface of the website,it should be interesting and easily nevigatable.The prouducts and offering should be visible and the interface should be smooth in order to develop the interest in visitor's mind and ultimate engagement with the business is desirable from the website.
Conversion part deals with the closing part of pricing and strategies about the products. Product/experience should not be overpriced and there should be catchy offers to convert the customer.
Example:
On one day, 100,000 users visited(reached) site, out of them 70,000 reached till engagement stage and it made them interested about the product and 20,000 finally went for final purcahse of the products:
SO here the conversion ration is 20000/100000= 0.20 ~ 20%.
The higher this ration, higher the utilization of efforts and Budget.
2) E-Markeing:
The e-marketing is the performance of a series of activities related to generate online communication, using a direct dialogue with users and looking for potential customers. Similarly, Lew emphasizes the Long Tail concept or economy based on Internet, proposed by Anderson, pointing that the phenomenon has enabled service companies to improve their volume for demand and create several access to information and services, based on different market niches. And Uribe Beltran argues that e-marketing strategies offer many opportunities for customer interaction and greater loyalty, being an online sales channel developed from strategies of e-product, e-money, e-distribution or e-promotion. In the specific field of tourism and air service, Gee and Fayos-Sola confirm that the emarketing strategies make special to products and services. And this, applied to tourism market helps to target potential customers in a better way and to understand the psychology of the traveler, in order to generate researches and tourism forecasts. For his part, Kuster also emphasizes in his research that emarketing strategies generate far - reaching impact on the travel industry and tourism. More recently, They established in their studies that in the new digital age, e-marketing acts as a differentiating element in the search for information and choice of tourist holiday destination by potential consumers.
3) E- Branding:
Managing e-branding should go beyond having online presence with a logo more or less adapted to the digital interface. E-branding is the process of transforming a web site in a unique experience for the user, both for the quality of its design but also for the usefulness of its contents. Ebranding is the relation among the company and the user. In the specific field of tourism defend the part of branding as a driver International Journal of Scientific Managment Tourism role and with significance in the process of buying decision process of the customer in relation to British low cost airlines. Moreover the concept of ebranding as part of the comprehensive digital strategy of the Italian air operators, in which it is argued the importance it has when generating e-commerce network. And most newly,they described the importance of creating nation branding in order to attract interesting tourism for it. In this study, focused on the highlight the importance of brand development.
This is how the the technology is affecting the customers when purchasing a travel through mobile phone and digital management based on e-business strategies in tourism.
Thanks for the given opportunity to answer.